Senior Customer Marketing Manager (Organized Customer)

Why Genentech ​​​​​​​We’re passionate about delivering on Our Promise to improve the lives of patients and create healthier communities for all. We foster a culture of inclusivity, integrity and creativity while boldly pursuing answers to the world’s most complex health challenges and transforming society. About this Marketing Position The Rare Blood Disorders (RBD) marketing team maintains US disease area team accountability and Marketing Strategy in Hemophilia A (HemA) and in paroxysmal nocturnal hemoglobinuria (PNH). The Marketing organization influences decisions by establishing and communicating our full product value proposition across the full value chain, from payers, to health systems, to prescribers, to patients. Marketers are masterful storytellers - accountable to inform positioning using an insight-driven marketing strategy, deliver simple compelling customer-led content creation, and design outstanding integrated customer experiences in partnership with networked partners (e.g., Customer Engagement, Public Affairs and Access, and Digital, Data, and Analytics). Marketers strategically use resources and their network to drive patient outcomes for today’s innovations, and fuel tomorrow’s breakthroughs. Organized customers can include Payers, Specialty Pharmacies (SPs), Hospital systems, Pharmacy Benefit Managers, Group Purchasing Organizations, Financial Decisionmakers and Practice Managers at Hemophilia Treatment Centers (HTCs) This Sr. Customer Marketer position is integral to successfully delivering the Marketing Vision. This position will be primarily focused on Organized Customer/ B2B marketing within Rare Blood Disorders , with a focus in Hemophilia and potential future line extensions and NMEs in the RBD portfolio. Core responsibilities include, but are not limited to: Maintaining and updating existing access marketing strategies and campaigns (personal and non-personal) to drive access for our products and patient support services Supporting team in experimenting with and executing organized customer digital marketing efforts Developing strategies to drive effective engagement and pull through with payers, HTCs, SPs and other Organized Customers, as well as HCPs and patients, to support patient access and non-clinical value creation   Partnering with our pricing, contracting and distribution team and cross-functional field and access partners on the development, execution and rollout of pricing and contracting strategies Key Job Responsibilities Strategy Supports the development and execution of the customer strategy and the end-to-end integrated customer experience Supports tailored and actionable omnichannel customer engagement, leveraging appropriate customer insights including customer journeys, personas, market/competitor insights and other data needed, collaborating closely with the Customer Marketer Lead Content  Responsible for planning and executing seamless, well-integrated marketing campaigns that include tailored omnichannel engagement plans across multiple marketing platforms and channels  Oversees the design and creation of core materials with Agencies of Record (AoR), websites, claims, components, tailoring original content to specific customer segments and personas while monitoring timelines and content handoffs  Self-authors derivative tactics for marketing campaigns leveraging existing and emerging technologies/capabilities, with a greater emphasis on new derivatives and incorporates post-Promotional Review Committee (PRC) edits and adjustments  Supports field deployment through communication, training and feedback loops  Hypothesizes and conducts experiments for creative content iteration, for the purpose of driving excellence in content creation and deployment  Partners with agencies and PRC, including Legal and Regulatory, to ensure development, approval, and pull-through of compliant and effective promotional tactics  Execution   Accountable for high