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Associate Strategist

Interpublic Group

Calgary, Alberta, CanadaEntry$60k/yr
Sign in to applyVerified 1h ago
Location
Calgary, Alberta, Canada
Work model
On-Site
Level
Entry
Salary
$60k/yr
Posted
Sep 10, 2026

About this role

Agency: Critical Mass Job Function: Strategy and Planning Job Subfunction: Account Planning and Brand Planning Job Description: As a Strategist, you bring key strategic guidance to multidisciplinary teams. You’re not fazed effectively communicating your findings to varying audiences—from creative to technical team members. And you have an intimate understanding of your client, their competitors, and key industry trends relating to their business. This allows you to develop customer insights, help define brand, business, and customer requirements, and ensure the impact of our work is measured throughout the project. You’re a rock star in at least two strategy disciplines—business analysis, qualitative consumer research, and web analytics—but we’ll welcome your balanced working knowledge of all. Most importantly, you live and breathe insights—about a client’s business, their competitors, and their customers. You will: Work with clients to identify specific problems and challenges on a given project. Identify opportunities and define requirements for business analysis, qualitative consumer research, and web analytics tasks. Become the authority on our client’s business sector, and provide key information and perspective on the client’s strategic direction in relation to its competitors. Plan, execute, and coordinate pertinent research and analysis. Analyze and present the results to clients and project teams. Define lifecycle measurement strategies to derive key insights for website strategy development and optimization. Develop studies and implement market research services in sector, industry, and competitive analyses; benchmarking existing solutions against competitors; and consumer research and insight. Assist in the design and facilitation of qualitative consumer research (ie. usability testing, focus groups, field study), requirements gathering sessions and stakeholder interviews. Provide thought leadership in site measurement, research, and usability and propose approaches that improve our clients' economics and customer management capabilities. Extend client relationships by helping clients define their needs and potential solutions and convince them of the value of I&P research and measurement services to their business. Integrate strategy services and activities into a broader continuous improvement process internally. You have: Post-secondary degree in Business, Marketing, Economics, Computer Science, Human Computer Interface or related subjects preferred. 5+ years of related experience in account planning, business analysis, qualitative research, quantitative research, web analytics, or metric analysis. 2 years agency / consulting and Internet-related business experiences. Experience developing proposals and presentations for clients. Demonstrated ability to communicate complex subject matter verbally and written. Demonstrated ability in the marketing research and sciences areas to establish and analyze complex research studies. Teamwork and collaboration-oriented mindset. Detail and results orientation. Flexibility and ability to multi-task. A commitment to learning. 

 $60,000 Omnicom’s policy requires employees to work in the office for a minimum of three days a week, unless additional in-office days are directed by their agency or manager. Our objective is to increase this requirement over time, and many of our agencies as well as Omnicom’s corporate group already require five days of in-office attendance. Omnicom is committed to hiring and developing exceptional talent. We agree that talent is uniquely distributed, and we’re focused on developing inclusive teams that can bring the best solutions to everything we do. We strongly believe that celebrating what makes us different makes us better together. Join us—we look forward to getting to know you. We will process your personal data in accordance with our Recruitment Privacy Notice. Link to Recruitment Privacy Notice:

Listing verified 1h ago. Applications go through the company's official careers site.

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Associate Strategist at Interpublic Group, Calgary, Alberta, Canada | Yoinka