Content Manager

Job Title Content Manager Job Description Job title: Content Manager Your role: We are looking for a highly motivated Content Manager to lead the development, execution, and optimization of consumer-facing content across all digital channels. This role will be responsible for ensuring a consistent brand experience across Philips.com.tr, e-commerce platforms, CRM channels, social media, and digital campaigns while driving consumer engagement, conversion, and business growth. The ideal candidate combines strong storytelling capabilities with data-driven decision-making and a deep understanding of content, SEO, e-commerce, CRM, and digital consumer journeys.

Content Strategy & Planning Develop and execute annual content strategy aligned with business and category objectives. Build and manage content calendars across key consumer touchpoints. Translate category priorities, campaign plans, and consumer insights into engaging content plans. Ensure consistency of messaging, tone of voice, and brand guidelines across all channels. Digital Content Development Lead creation of product, campaign, promotional, educational, and brand content. Manage copywriting, video, visual content, landing pages, and rich media assets. Coordinate internal stakeholders and external agencies to deliver high-quality content on time. Ensure local adaptation and localization of global marketing content. E-commerce & Digital Shelf Excellence Own product page content optimization across Philips.com.tr and marketplace partners. Improve product descriptions, imagery, A+ content, videos, and consumer education assets. Partner with E-Trade teams to enhance digital shelf visibility and conversion performance. Support SEO and keyword optimization initiatives. CRM & Consumer Engagement Develop content for CRM campaigns, lifecycle journeys, and consumer engagement programs. Support email marketing, lead nurturing, and loyalty activities. Ensure content relevance for different audience segments and consumer journeys. Content Governance & Compliance Ensure all content complies with brand, legal, regulatory, and quality requirements. Manage content approval workflows and content lifecycle processes. Maintain content repositories and asset management systems. Drive governance and best practices across all content creation activities. Performance & Analytics Monitor content performance using analytics tools and dashboards. Track engagement, traffic, conversion, SEO, and content effectiveness metrics. Generate insights and recommendations for continuous optimization. Conduct A/B testing and experimentation to improve performance. Cross-Functional Collaboration Partner closely with: Consumer Marketing E-Trade Media & Performance Marketing CRM PR & Communications Sales & Trade Marketing Regional and Global Marketing Teams External Creative and Digital Agencies This collaborative model aligns with Philips marketing operating principles where digital marketing works closely across marketing, sales, analytics, and planning functions.

Bachelor's degree in Marketing, Business, Communications, Digital Media, or related field. 5+ years of experience in Content Marketing, Digital Marketing, E-commerce, or Brand Management. Strong understanding of SEO, content strategy, CRM, and consumer journey design. Experience managing agencies, creative production, and cross-functional stakeholders. Knowledge of CMS platforms, marketing automation tools, and analytics solutions. Excellent written and verbal communication skills in English and Turkish.

Experience in FMCG, Consumer Electronics, HealthTech, or Personal Care industries. Experience with e-commerce marketplaces and D2C business models. Knowledge of AI-powered content creation and content personalization tools. Exposure to performance marketing and marketing automation platforms. Success Measures Digital engagement growth Content-driven conversion