CRM Marketing Lead (Pod Lead)

Become a part of our caring community   The Engagement Marketing Lead (Pod Lead) for Go365 + Stars serves as the operational leader of an assigned marketing pod, translating journey strategies into high-quality, scalable member experiences delivered through Adobe Experience Platform (AXP). Working closely with the Communications Strategy Lead, Marketing Analytics, business partners, and cross-functional stakeholders, this role drives pod execution, prioritization, and delivery while fostering a culture of accountability, collaboration, and continuous improvement. As Humana continues evolving from campaign-based marketing to orchestrated, personalized member journeys, the Pod Lead plays a critical role in shaping how strategy becomes execution. Success in this role is measured by the pod's ability to deliver against priorities with speed, quality, and predictability while maximizing platform capabilities, accelerating time-to-market, and contributing to improved member and business outcomes. The CRM Marketing Lead identifies and communicates initiatives that enhance the positioning and offering of products and services to members. Performs multiple analytic functions, such as modeling data management or reporting solutions. Advises executives to develop functional strategies (often segment specific) on matters of significance. Exercises independent judgment and decision making on complex issues regarding job duties and related tasks, and works under minimal supervision, Uses independent judgment requiring analysis of variable factors and determining the best course of action. The Pod Lead   is responsible for   leading the day-to-day operations of the marketing pod, ensuring priorities are clear, work is effectively planned, and stakeholder commitments are delivered with consistency and quality. This highly visible role serves as the connector across strategy, analytics, business stakeholders, channel partners, and execution teams to ensure member journeys move efficiently from concept to launch.     Working in close partnership with the Communications Strategy Lead, the Pod Lead translates journey strategy into actionable plans and oversees execution within   the Adobe Experience Platform . This role owns pod prioritization, sprint planning, delivery management, dependency resolution, and stakeholder communication while continuously   identifying   opportunities to improve team effectiveness, delivery predictability, and speed-to-market.     Success in this role is defined by the ability to build a high-performing, accountable pod culture; remove barriers to execution; maximize platform capabilities; and drive reliable delivery that contributes to shared business outcomes.   This is an opportunity to help shape the future of Humana's   marketing   pod operating model by leading a high-impact team focused on delivering better member experiences, faster execution, and measurable business results.

Pod Leadership & Delivery   Lead day-to-day pod operations, including prioritization, sprint planning, backlog management, and delivery execution.    Drive accountability across pod members and stakeholders, ensuring commitments are clear, aligned, and delivered with quality and predictability.    Facilitate agile ceremonies and   maintain   momentum toward sprint and business   objectives .     Journey Execution & Optimization   Partner with the Communications Strategy Lead to translate journey strategies into prioritized roadmaps and executable plans.    Oversee the delivery and optimization of personalized, omni-channel member journeys across   the marketing platform   and key engagement channels.    Leverage platform capabilities, performance insights, and stakeholder feedback to improve member experiences and journey effectiveness.     Cross-Functional Coordination & Stakeholder Management   Coordinate across marketing, analytics, product, technology, channel,