Campaign and Activation Specialist

Ericsson Inc. does not sponsor U.S work authorizations for this job position including U.S. immigration filings for initial and/or change of employer paperwork for H-1's, H-1B1's, E-3's, O-1's, and TN's. Ericsson also does not hire F-1's working on CPT or EAD for this position. About this opportunity The Marketing Campaign Specialist supports the planning, execution, and follow-up of prioritized campaigns, demand generation, and nurture-flow initiatives to strengthen Ericsson's brand and drive sales growth with both new and existing customers. Working closely with Market Area and Global Marketing & Communications teams, this role delivers integrated, data-driven campaigns across digital and in-person touchpoints, including the use of AI-enabled tools to streamline execution and performance measurement. This is both a strategic and hands-on role — spanning brand awareness, reputation, and employee experience — that involves working with agencies, leveraging data to optimize campaigns, and collaborating across a fast-paced, international environment across the Americas.

Manage day-to-day digital campaigns and nurture programs, coordinating with agencies, internal stakeholders, and platform owners. Plan and execute integrated marketing campaigns across priority customers and markets, aligned with global programs and local business needs. Translate global programs into locally relevant campaigns across the Americas Market Area, aligned with sales priorities. Coordinate campaign workflows end-to-end: briefs, content, stakeholder alignment, timelines, and budget tracking. Execute demand generation and nurture activities across digital, social, email, paid media, employee advocacy, webinars, and events. Create, optimize, and manage paid media budgets to maximize reach, efficiency, and ROI. Maintain and optimize always-on programs and nurture flows in collaboration with marketing automation and sales teams. Track, measure, and analyze campaign performance, translating data into actionable insights and recommendations. Collaborate across Market Areas, Business Areas, and Global teams to ensure consistent messaging and a coherent customer experience. Partner with Customer Units, Sales, and Business Areas to co-define ABM programs, field events, digital launches, and sales enablement plans. Support customer success stories, advocacy initiatives, and co-marketing activities with customers and partners. Drive activation of campaign assets, including internal enablement tools such as sales plays, toolkits, and advocacy programs. Provide operational support for customer events, executive briefings, and workshops. Use AI-enabled tools for content creation, targeting, testing, and reporting, and share learnings with the team. The skills you bring Bachelor's degree in Marketing, Business, Communications, or a related field, or equivalent professional experience. 3–5 years of experience in marketing campaign management, demand generation, or field/digital marketing, preferably in B2B technology, telecom, or IT with regional responsibility. Demonstrated experience executing integrated campaigns with measurable outcomes across digital and in-person channels. Working knowledge of marketing automation, CRM, and analytics platforms, with strong analytical and data-driven skills. Solid project management skills with the ability to manage multiple campaigns, stakeholders, and deadlines simultaneously. Strong written and verbal communication skills, with the ability to present insights clearly across marketing, sales, and other functions. Curiosity about AI, automation, and emerging marketing technologies, with hands-on experience using AI-assisted tools to enhance campaign quality and performance. A collaborative, proactive, and customer-focused approach, aligned with Ericsson's values and commitment to health, safety, and well-being. What happens once you apply? Click Here  to find all you need to know about what our typical