Head of Narrative, Reputation & Content

Head of Narrative, Reputation & Content   Role Overview   The Head of Narrative, Reputation & Content is responsible for shaping and activating EY Africa's strategic narrative, ensuring the firm is credible, distinctive, and discoverable across both human and AI-driven audiences. This includes defining narrative frameworks and standards while working in partnership with channel and Go-To-Market (GTM) teams who execute across campaigns, events, digital platforms, and media. This role leads the development of integrated narrative frameworks, executive positioning, and reputation strategies, while overseeing the creation of scalable, high-quality content systems that support business priorities, go-to-market activity, and brand objectives. The role brings together strategic communications, content, and influence, moving beyond traditional channel execution to deliver measurable impact through coordinated audience engagement and modern amplification models. This position requires an individual skilled in developing and implementing strategic communications by enabling the input, customization, and integration of messages across appropriate channels within a fast-paced, agile environment. The role integrates external and digital communications and is responsible for managing vendors that support the execution of communications campaigns.   Role Detail

Define and own EY Africa's overarching narrative framework, ensuring clear, compelling, and consistent positioning across markets, sectors, and audiences. Translate business strategy into distinct, repeatable storylines and points of view on priority topics (e.g., growth, AI, and sector themes). Act as a trusted strategic advisor to the Africa Leadership Team on messaging, positioning, and reputation. Lead the development of executive and leadership communications that influence internal alignment, external perception, and high-impact moments (e.g., results announcements and reputation issues). Ensure alignment and consistency across internal, external, and leadership communications . Design integrated influence strategies across earned, owned, and emerging channels, working with PR, digital, and campaign teams to activate them. Evolve traditional PR into a modern influence model spanning media, digital platforms, and ecosystem amplification. Define and enable an always-on content ecosystem, including editorial governance, content reuse models, and clearly defined roles across teams. Oversee the development of high-quality, modular, and reusable content frameworks that can be deployed across channels and formats. Provide editorial leadership across all major outputs (EY.com, social media, and thought leadership), ensuring content is insight-led and optimized for discoverability. Design audience-led engagement strategies , ensuring content is tailored to audience needs and drives meaningful interaction. Partner with Go-To-Market leadership to ensure narrative informs campaigns, content supports pipeline growth, and communications drive measurable engagement . Use audience insights, content performance data, and market signals to continuously refine messaging and optimize impact, establishing clear feedback loops with Analytics and GTM teams. Define governance models and decision rights for narrative, messaging, and content approval across the organization.

Communication Objectives

Build and maintain a strong, differentiated EY Africa narrative in the market . Drive measurable improvement in:

Leadership visibility Quality of engagement Content consumption and relevance

Ensure consistency, clarity, and quality across all communication outputs. Strengthen EY's position as a trusted advisor on priority issues , supported by clearly defined KPIs and baselines aligned to business priorities.

Analytical / Decision-Making Responsibilities

Manage and ensure the effectiveness of all communications processes, including identifying and