Associate Marketing Lead - Small Business

Overview At PNC, our people are our greatest differentiator and competitive advantage in the markets we serve. We are all united in delivering the best experience for our customers. We work together each day to foster an inclusive workplace culture where all of our employees feel respected, valued and have an opportunity to contribute to the company’s success. As an Associate Marketing Lead within PNC's Marketing organization, you will be based in a PNC Marketing Hub. This person will support long-term Small Business growth objectives by developing and executing personalized, omni-channel marketing segmentation strategies that drive customer acquisition, engagement, and retention while aligning business priorities with evolving client needs. Key Responsibilities • Execute always-on, omni-channel growth marketing journeys supporting acquisition, engagement, and retention goals. • Own and support defined marketing strategies and workstreams across the product lifecycle and line-of-business growth initiatives. • Translate business priorities into integrated marketing strategies that enhance customer value and support sustainable growth. • Apply KPI frameworks and measurement plans to evaluate campaign performance and business results. • Perform data analysis, identify trends, and provide recommendations for optimization. • Leverage modern marketing capabilities including AI, agentic workflows, test-and-learn methodologies, and dynamic customer journeys. • Partner with cross-functional teams to deliver strategic marketing initiatives. • Coordinate assigned workstreams, manage timelines, and operate within budget and resource guidelines. • Support business, financial, risk, and process commitments through data-driven analysis. Required Job Skills • Strong segmentation campaign development and execution skills across direct mail, email, digital, branch, experiential marketing, webinars, sales enablement, and other channels. • Ability to analyze compelling internal/external insights and test and learn performance data to generate actionable next steps. • Strong project management, communications and stakeholder management capabilities. • Executing quantitative and qualitative research with marketing partners to gain customer insights • Comfort working in matrixed organizations with product, digital, analytics, finance, risk, and compliance partners. • Applying modern growth marketing practices including AI-driven personalization and test- and-learn frameworks • Sales enablement support within lifecycle marketing programs PNC is an in-office company that fosters a supportive culture where employees can thrive and achieve balance. We encourage candidates to connect with their recruiter and hiring manager to understand workplace expectations and ensure the role aligns with their goals.   PNC will not provide sponsorship for employment visas or participate in STEM OPT for this position.

Independently implements and manages a broader set of defined market programs/initiatives. Leverages a strong comprehension of marketing strategies.   Contributes to thought leadership and builds consensus across the partnership resulting in increased rigor around program/initiative execution. Develops and executes complex marketing programs/ initiatives and activities that may include advertising, sales content and internal communications. Proactively collects and synthesizes data in order to identify trends. Readily identifies the strategic and tactical implications. Ensures all operating activities are delivered within the established budget framework. Implements and oversees activities including coordination with legal, compliance, finance, risk and other key partners. Partners with agencies, third parties and internal business partners to coordinate development and execution of programs/initiatives. PNC Employees take pride in our reputation and to continue building upon that we expect our