Senior Manager, Retail Marketing, HK GC

Who we are looking for We're looking for a consumer-minded, curious, can-do attitude, enjoys taking initiative, creative, collaborative and overall amazing teammate to help us obsess how we bring our product innovation stories and activation to life at retail! We're seeking for an experienced, people-first retail brand marketing leader who can turn GEO direction into marketplace success. This individual will lead the adaptation and execution of Territory retail brand strategies, ensuring they are relevant for Hong Kong and Macau consumers and effectively delivered across owned retail and strategic wholesale partners. A passion for sport and stores appreciated, and a dedication to understanding what makes our consumer connect with our brand in-store is at the core of this role. Retail truly is detail, so the ideal candidate will be very well organized, loves working in a fast-paced, ever-evolving, collaborative and love sweating the details of every touchpoint for our consumer! This leader will immerse themselves in the business, continuously identifying opportunities to evolve how we tell product stories, drive traffic, and deepen consumer connection. They will champion elevated retail experiences that inspire consumers and strengthen our marketplace presence across every touchpoint. This role sits at the intersection of brand, retail, and marketplace. You will adapt seasonal and always-on stories for the local consumer, then own them through briefing, production, in-store execution, training, and measurement. The ideal candidate brings strong retail marketing expertise and a proven track record of building high-performing, inclusive, and engaged teams. They thrive in a fast-paced, matrixed environment, navigating complexity with agility while remaining grounded, accountable, and calm under pressure. Role impact You will own retail campaign adaptation and execution for Nike Hong Kong & Macau so that global and Greater China direction lands with local relevance, commercial impact, and brand consistency across Nike Direct and partner doors. You will raise the standard of how product is presented, how campaigns are installed, and how store teams talk about product — while staying on brief, on brand, on time, and on budget. You will inspire the team to think out of box, create impact in the marketplace and build a holistic end-to-end customer journey. You will play a critical role in the development of the Nike Store concept portfolio, and you are a key functional partner in shaping the HK&M retail transformation & expansion plans. A key part of this role is to provide leadership, direction and mentorship to your team. Your team will be responsible for understanding both the art and science of marketing; obsessing the business, consumer insights and develop creative ways we tell our product stories in store. Who you’ll work with You will report directly into the Director Marketing for Hong Kong and Macau. Y You will be part of a team that collaborates daily with the following teams all with the goal to tell amazing stories, deliver impactful experiences and increase awareness and sales in the marketplace. Greater China Retail Marketing, Hong Kong & Macau Territory Brand Marketing, Visual Merchandising & Styling (VMS), and Creative Hong Kong & Macau Marketplace, Nike Direct Stores, Account Management / partner retail Merchandising, Demand, Operations, and Training Agencies, production vendors, and install partners You will be the connector between geo playbooks and territory reality.

Retail campaign planning, adaptation & execution Translate geo campaign guidelines, concept maps, and seasonal brand priorities into Hong Kong & Macau retail plans that reflect territory consumer culture, sport moments, door hierarchy, and commercial priorities. Own end-to-end retail campaign planning and execution: briefing, localization of assets and copy, production, installation calendars, in-store storytelling, and recap.