Senior Trade Marketing Specialist

CURRENT EMPLOYEES, CONSULTANTS, AND AGENCY PARTNERS: If you currently work for Brown-Forman, please apply by clicking the Careers icon on the Workday portal. For best results, use Google Chrome to view this page. Meaningful Work From Day One Join the Trade Marketing Team as a Senior Trade Marketing Specialist, where you'll be responsible for owning, leading, and executing Below-The-Line (BTL) marketing programs from inception to completion. This role demands strong critical thinking, strategic ownership, and the ability to develop a distinct commercial and brand perspective for our stakeholders. As a vital bridge between Brand teams, commercial teams, and external partners, the Senior Specialist translates brand objectives into high-impact retail experiences. You'll expertly manage agency relationships, creative briefs, and point-of-sale (POS) development, ensuring our brand shines in every retail setting. What You Can Expect Program Leadership & Strategic Ownership : Lead and own Below-The-Line (BTL) program/toolkit development from inception to completion. Apply critical thinking to proactively identify market opportunities and drive high-impact retail solutions.   Agency Management & Briefing:   Author comprehensive, strategic Creative Briefs. Serve as the primary day-to-day lead for both Creative and point-of-sale  (POS) production agencies, ensuring deliverables are high-quality, on time, and on budget.   Strategic Point of View (POV):   Act as an expert commercial partner to Brand teams. Critically evaluate incoming brand requests, provide a distinct trade perspective, and optimize programs/POS toolkits based on retailer and shopper realities.   Below-The-Line (BTL) Subject Matter Expertise:   Serve as the internal authority on shopper marketing and retail execution. Oversee the entire lifecycle of point-of-sale (POS) development, including creative ideation, structural design, production, and final store/account deployment.   Professional Communication & Stakeholder Management:  Present program/toolkit strategies and updates with a high degree of professional polish. Collaborate effectively across cross-functional teams (Sales, Brand, Agency) and maintain strong alignment with Trade Marketing Leadership.     Senior Trade Marketing Manager .   Coordinates with   Legal, Trademark  and other intercompany functions   to ensure appropriate standards and procedures are maintained, including reviewing creative for all print and promotional items for alignment with legal and brand equity guidelines.   Leads the development of   presentations and online materials conveying POS ordering and commercial execution guidance for field sales teams.   Ensures field sales, agencies, internal design team and vendors have proper direction (i.e. graphic standards, quality expectations, etc.) in the development of programming needs.   Assists in monitoring and evaluating program success, identifying and recommending opportunities for improvement.   Responds to general daily requests by agencies, field sales, and Trade Marketing management.   Supports Trade Marketing teams with special projects (trade, shopper and/or consumer) as needed.   What You Bring To The Table Minimum  3 years   marketing, sales or sales promotion experience.   Ability to synthesize complex business goals and customer insights into clear, actionable marketing briefs that inspire creative agency partners and drive measurable results. Demonstrated analytical and creative thinking capabilities,  business acumen and  project management. Demonstrated ability to manage a high volume of work in a fast-paced business environment   while adhering to many deadlines.   Demonstrated ability to make sound, independent decisions and manage through ambiguity. Strong verbal and written communication skills. Proficiency across multiple technology platforms, including Google and Microsoft. What Makes You Unique   Beverage alcohol and/or CPG industry