Field Marketing Manager, HPE Networking

Field Marketing Manager, HPE Networking    This role has been designated as ‘Remote/Teleworker’, which means you will primarily work from home.

Hewlett Packard Enterprise is the global edge-to-cloud company advancing the way people live and work. We help companies connect, protect, analyze, and act on their data and applications wherever they live, from edge to cloud, so they can turn insights into outcomes at the speed required to thrive in today’s complex world. Our culture thrives on finding new and better ways to accelerate what’s next. We know varied backgrounds are valued and succeed here. We have the flexibility to manage our work and personal needs. We make bold moves, together, and are a force for good. If you are looking to stretch and grow your career our culture will embrace you. Open up opportunities with HPE.

This position is for an existing vacancy. All interested candidates are encouraged to apply. Manage the development, delivery, and analysis of integrated go-to-market programs for a country that include all products, solutions and services sold in the country; all customer segments; and all types of partner marketing. Manage the development/delivery/analysis of integrated go-to-market (GTM) programs for a country. Typically found in small countries/sub-regions where the infrastructure does not allow for specialization, so the role must support all GTM activities within that country. Includes all products/solutions/services sold in the country, all customer segments (horizontal, vertical/industry, key accounts) and all types of partner marketing (channels, alliances, sponsorships, promotional). Unique mastery  and recognized authority on relevant subject matter knowledge including technologies, theories and techniques. Contributes to the development of innovative principles and ideas. Successfully operates in the most complex disciplines, in which the company must operate to be successful. Provides highly innovative solutions. Leads large, cross-division functional teams or projects that affect the organization's long-term goals and objectives. May participate in cross-division, multi-function teams. Provides mentoring and guidance to lower level employees. Routinely exercises independent judgment in developing methods, techniques and criteria for achieving objectives. Develops strategy and sets functional policy and direction. Acts as a functional manager within area of expertise but does not manage other employees as a primary job function.

Develops and secures approval for GTM plans and budgets. Own end-to-end event execution across Canada, including industry events, HPE-hosted experiences, executive forums, and field activations Drive pipeline generation by aligning programs with sales priorities, target accounts, and key verticals Partner with Sales leaders to develop strategic marketing plans that support revenue goals and territory needs Directs cross-functional, cross-organizational teams and agencies in the development and execution of GTM plans and budgets. Develops customer segmentation strategies and defines customer experience plans and executes/monitors them. Develops/owns overall marketing scorecard/dashboard and associated metrics/goals/benchmarks. Track, measure, and optimize performance including leads, pipeline influence, and event ROI against goals. Develops closed-loop post- analysis for marketing programs and identifies/executes indicated actions. Performs marketing support activities as needed, e.g. PO and accrual management, collateral fulfillment. Develop field-ready assets and toolkits to enable Sales teams before, during, and after events Ensure consistent brand and messaging across all programs and touchpoints Education and Experience Required: BA or BS in Marketing or related field, MBA preferred. 10+ years marketing experience including offering marketing, segment marketing, partner marketing, market research and