PLANTERS® Peanutter - (1 Year Contract to Start June 2027) Campus Recruiting

Hormel Foods Corporation, based in Austin, Minnesota, is a global branded food company with over $12 billion in annual revenue. Its brands include PLANTERS ® , SKIPPY ® , SPAM ® , HORMEL ® NATURAL CHOICE ® , APPLEGATE ® , WHOLLY ® , HORMEL ® BLACK LABEL ® , COLUMBUS ® , JENNIE-O ® and more than 30 other beloved brands. The Company is a member of the S&P 500 Index and the S&P 500 Dividend Aristocrats, was named one of the best companies to work for by U.S. News & World Report and one of America’s most responsible companies by Newsweek, was recognized by TIME magazine as one of the World’s Best Companies and has received numerous other awards and accolades for its corporate responsibility and community service efforts. For more information, visit   www.hormelfoods.com . To be considered for this role: Complete this application AND Submit your video describing why you would make the perfect Peanutter! We want to see your creativity. Please submit your video at https://www.hormelfoods.com/peanutter-audition/ Application Deadline and Interviews: Deadline to apply AND submit the video is Sunday, November 1. First round of interviews will be held late November to early December. Final round of interviews will be in-person at the PLANTERS® corporate office in Chicago, likely in January. Job Title PLANTERS® Peanutter Job Purpose The Peanutters serve as brand ambassadors for one of America's most iconic snack brands. This highly visible role engages consumers at events, retail activations, community appearances and promotional opportunities while bringing the PLANTERS® brand to life. As both brand representatives and content creators, the Peanutters manage social media channels and develop engaging content that amplifies brand moments, extends the consumer experience beyond events, and strengthens connections with brand fans online. The Peanutters always represent PLANTERS® with professionalism, enthusiasm and exceptional customer interaction skills.

This position assignment is for 1 year, starting in early June. This position is responsible for planning and executing over 200 events annually, promoting the PLANTERS® brand and the NUTmobile vehicle. Responsibilities include, but are not limited to, securing media in markets across the United States, creating a positive brand experience for all direct consumer interactions, documenting and brainstorming creative content for the NUTmobile vehicle’s social media channels, while enthusiastically generating positive brand awareness for Hormel Foods. Plan meaningful events and/or contact existing gatherings for the NUTmobile vehicle and MR. PEANUT® to attend in markets across the country. Schedule is planned around a few key events identified by the corporate communications team, but Peanutters independently plan events and route around the events of larger scale. The events and markets selected are strategically determined utilizing the PLANTERS® brand strategy and target consumer of the brand. Pitch local media, including TV, radio, and digital publications, to inform communities of the NUTmobile vehicle’s arrival. Research media in that market, draft pitches, reach out to media, schedule interviews, partake in interviews, and track any of those media hits. Decide forms of media and provide weekly reports on media hits. The media selected is strategically determined utilizing the PLANTERS® brand strategy and target consumer of the brand · Analyze, reports and recommend strategies based on events, social media performance and trends. Make day-to-day media strategy decisions based on trends and social media impressions. Measure and monitor news coverage driven by the NUTmobile vehicle. Serve as ambassador/spokesperson for the PLANTERS® brand for regional and national media Engage in over 160,000 1:1 consumer interactions annually and ensure all attendees and onlookers have a nutty time and a positive brand experience with the NUTmobile vehicle