Ads Measurement Specialist (Client Services)

At Netflix, our mission is to entertain the world. Together, we are writing the next episode - pushing the boundaries of storytelling, global fandom and making the unimaginable a reality. We are a dream team obsessed with the uncomfortable excitement of discovering what happens when you merge creativity, intuition and cutting-edge technology. Come be a part of what’s next.

As a Measurement Specialist, you will play a critical role in evaluating and demonstrating the impact of advertiser campaigns on Netflix. By leveraging both first-party and third-party measurement solutions, you will help advertisers understand how their campaigns drive key outcomes such as brand lift, consideration, and conversion. You will be client-first and an end-to-end owner, focusing on priority advertisers for specific verticals. As a measurement specialist, you will provide expert, tailored consultation to maximize campaign impact and contribute to the Netflix broader narrative for your assigned verticals.

* Execute measurement studies using a mix of first-party and third-party measurement solutions to assess campaign effectiveness against an advertiser’s stated goals (e.g., brand lift, consideration, conversion, reach).

* Leverage our internal tools to scale and support pre-sales requests for insights, including standardization of materials that can be used across Sales; where warranted by business impact (i.e customer segmentation), provide customization

* Develop and deliver subject matter expertise for priority advertisers within your vertical, delivering 1:1 consultation and supporting the development of a cohesive vertical narrative for Netflix’s advertising solutions.

* Collaborate closely with Sales as your key internal constituent to ensure a thorough and accurate understanding of the advertiser’s goals

* In partnership with the sales team, engage strategically with client side stakeholders on the analytics, measurement, and research teams in order understand their evolving measurement needs, including at the vertical level

* Develop measurement recommendations that are in the best interest of the client and Netflix

* Support creation of learning agendas and playbooks for your assigned verticals

* Oversee the full lifecycle of measurement studies, including sales intake, vendor management, survey design, data analysis, reporting, and presentation of insights.

* Synthesize complex measurement outputs into actionable insights and compelling stories that help advertisers and internal stakeholders understand campaign performance and opportunities for optimization.

* Develop and share case studies based on ongoing and completed analyses, contributing to the overall learning culture and external reputation of Netflix Ads.

* 4-6+ years experience running campaign measurement studies in a digital advertising environment, streaming or traditional TV is a plus

* Strong understanding of causal measurement methodologies (e.g., brand effectiveness, conversion lift, sales impact, foot traffic).

* Demonstrated ability to manage projects end-to-end, including working with external vendors and internal cross-functional collaboration.

* Excellent communication skills, with a talent for translating data into clear, impactful insights for technical and non-technical audiences.

* Deep curiosity about advertising effectiveness and a passion for helping clients achieve their goals.

* Experience evaluating and diagnosing Marketing Mix Modeling (MMM) performance, including interpreting model outputs, identifying potential measurement or performance drivers, and translating findings into actionable recommendations.

* Experience leveraging AI tools to improve efficiency, scale analysis, and accelerate the development of insights and client-ready deliverables.

* Experience with the following advertising verticals is a plus: CPG, Health, Pharma, Retail, Tech,