Assistant Director, Athletic Communications Strategy

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Summary Works with internal and external constituents to heighten Wake Forest University’s visibility and brand awareness with an emphasis on select teams within the athletic department, along with additional responsibilities as assigned. Public and media liaison for those select programs. Develops content for GoDeacs.com and is responsible for working hand in hand with all departments and sport programs support staff on social content strategy and overall planning. Serves as the primary media lead for Wake Forest baseball and secondary contact for football, managing strategic publicity, media relations, and advanced analytics promotion. Additionally, this role oversees game-day press operations, statistical reporting, and team travel to elevate the national profile of Demon Deacon athletics. Specific sport assignments will be determined based off skillset, prior experience and recommendation from the hiring committee. This position is not eligible for sponsorship of non-immigrant or immigrant visa status through Wake Forest University. All eligible applicants are encouraged to apply.

Essential Functions: Works with internal and external constituents to develop long-term planning and major PR initiatives for assigned Wake Forest football (secondary) and baseball (primary) and ensures that the overall strategic PR program and accompanying messaging are fully integrated with all athletic department initiatives and activities. Assists with management of external media opportunities for football and baseball, including press conferences, midweek media availability and offseason coverage opportunities. Manages social media accounts (Twitter/X, Instagram and Facebook) for Wake Forest football and baseball. Helps with football production calls with television outlets and announcers prior to games, including being a liaison for the offensive and defensive coordinators.  W orks with the Baseball analytics staff on coverage, promotion and execution of their advanced analytics for both internal and external promotion.  Works closely with all departments to explore, implement and integrate emerging technologies and ideas on social media.   Works closely with all internal departments (i.e. Communications, Marketing, Video, Ticketing, Boosters, Operations) and team support staff to develop and execute internal and external fan messages for assigned programs. Manages and executes the day-to-day and game press operations for assigned sports. Oversee recruitment and management of game administration personnel. Public and media liaison for the head coach, student-athletes and assistant coaches of assigned sport. Promotes student-athletes to local and hometown media to further positive publicity opportunities. Advises student-athletes and coaches in dealing with media representatives. Maintains statistics for the assigned sports, ensuring proper distribution of statistics to the media. Collects opponent