Vice President, U.S. Brand Lead, Cobenfy, Psychiatry
Bristol-Myers Squibb
- Location
- Princeton - NJ - US
- Work model
- On-Site
- Level
- Staff
- H-1B history
- 57 approvals (FY2023)
- Posted
- Sep 10, 2026
About this role
At Bristol Myers Squibb, our employees often ask, “Who are you working for?”—a question that fuels collaboration, accountability, and urgency in our work. Our purpose-driven culture inspires us to discover, develop, and deliver innovative medicines to prevail over serious diseases. We offer uniquely interesting and meaningful work, opportunities for growth, and a supportive environment that values inclusion, wellbeing, flexibility, and comprehensive benefits. This is work that transforms the lives of patients, and the careers of those who do it.
Position
VP and U.S. Brand Lead, Cobenfy, Psychiatry, Neuroscience Location : Princeton, New Jersey At Bristol Myers Squibb, we are inspired by a single vision – transforming patients’ lives through science. In neuroscience, oncology, hematology, immunology and cardiovascular disease – and one of the most diverse and promising pipelines in the industry – each of our passionate colleagues contribute to innovations that drive meaningful change. We bring a human touch to every treatment we pioneer. Join us and make a difference.
Position
Summary Reporting to the SVP Commercialization Lead, Neuroscience, the U.S. Brand Lead, Cobenfy, Psychiatry, is a critical leadership role within the Neuroscience organization. This role is charged with ensuring the U.S. performance of Cobenfy in Schizophrenia (SCZ) meets or exceeds our goals, and with ensuring U.S. launch readiness and U.S. Commericialization of Cobenfy in Bipolar Disease (BPD,) if approved by the FDA. This leader will be responsible for ensuring strong matrix collaboration across Brand, Global Commercial Strategy (GCS), Medical, Market Access, Sales, Legal and Business Insight & Analytics in line with the Neuroscience objectives. What we are looking for? We are looking for a dynamic, performance-driven leader who cultivates a team-based, collaborative, customer/externally focused environment which embraces inclusion and promotes candor, innovation, and appropriate risk taking. The U.S. Brand Lead, Cobenfy, SCZ and BPD, will be a skilled commercial leader and an accomplished marketer with a proven track record of building high performing teams, developing talent and driving commercial success. As a key commercial leader in the U.S. organization we are looking for a leader who can contribute not only to the success of the brand but also contribute at broader business unit and enterprise level.
Key Responsibilities
The US Brand Lead will be responsible for ensuring strong performance of Cobenfy in SCZ and launch readiness and success of Cobenfy in BPD, if approved by the FDA. This leader will be responsible for the development of all aspects of the U.S. Cobenfy commercial strategy for SCZ and BPD. She or he will be accountable for leading a team of talented professionals with diverse backgrounds, experiences and perspectives to support current and future indications, and managing this team with Inclusion to ensure we are enhancing our competitiveness and driving innovation for the ultimate benefit of patients. Additionally, working in close partnership with the U.S. Brand Lead for KarXT, Alzheimer’s Disease, as well as, key matrix functions such as GCS, Business Insight & Analytics, Medical, Market Access, Sales, and Legal, this leader will ensure a fully aligned and integrated strategy across indications and all matrix functions to deliver a seamless launch to U.S. customers. The U.S. Brand Lead will have full commercial P&L ownership for the indication and accountability for delivering against all financial and forecast targets. Qualifications & Experience MBA or other Advanced Degree Preferred. Minimum of 15 years of pharmaceutical experience with a minimum of 10 years of marketing experience; Sales and marketing leadership, with P&L management preferred. Strong leadership skills to lead/contribute to the overall strategic planning and execution of key deliverables Prior Health Care Practitioner marketing