MANAGER, DIGITAL & OCE — CARDIOMETABOLIC HEALTH

At Lilly, the work is demanding because patients are waiting. We unite caring with discovery to help make life better for people around the world, knowing that every decision, every detail, and every day matters. Headquartered in Indianapolis, Indiana, our over 50,000 employees around the globe take on complex challenges to discover and deliver life-changing medicines, strengthen how health is understood and managed, and support the communities we serve. This is hard, urgent, selfless work—but it’s work worth doing. If you’re driven by purpose and ready to bring your best to work that truly matters for patients, we invite you to join us.

Summary The Manager, Digital & OCE for Cardiometabolic Health owns the integrated OCE strategy for the Cardiometabolic portfolio in Colombia and delivers it through the organization rather than around it. The role converts brand, medical and access priorities into one integrated engagement strategy, secures alignment and commitment from Brand Managers, Medical and Market Access, and steers the analysts, operations teams, agencies and platform owners who bring it to life. The role operates within the frameworks set by ICH and IBU and is accountable for how Colombia interprets, localizes and wins with them for the Cardiometabolic portfolio. ICH sets the unified performance standard, the Deep Digital House blueprint and the shared KPI definitions; this role owns the local strategy, the cross-functional alignment and the business results delivered against that standard. It is the affiliate’s primary counterpart to the ICH Digital & OCE Lead and Colombia’s representative in the ambassador model cadence. The defining feature of the role is strategic ownership with cross-functional reach. There are no direct reports, but the role leads the portfolio’s omnichannel agenda: convening the forums where trade-offs are made, recommending where investment and channel effort should go, and bringing ICH, IBU and Global capabilities and funding into the affiliate. The role stays close enough to delivery to unblock it, but is accountable for strategy, alignment and business impact — not for the day-to-day operation.

Education — Bachelor’s degree in Marketing, Digital Media, Business, Communications, Engineering or related field; postgraduate qualification preferred. Experience — 5+ years of commercial business experience across sales, marketing, digital or medical within the pharma or broader healthcare industry, including demonstrated experience in omnichannel or digital customer engagement. Strategic track record — Evidence of setting strategy or direction, not only executing plans, and of leading cross-functional initiatives to a business outcome. Formal people-management experience is not required. Technical fluency — Experience with Veeva CRM, Salesforce Marketing Cloud, and/or Adobe Experience Manager; content operations and approvals (PromoMats); strong analytics skills and experience with performance dashboards. Regulatory awareness — Understanding of regulatory, privacy and promotional frameworks for digital pharmaceutical content in Colombia and internationally; ability to adapt strategy to different maturity levels and market realities. Ways of working — Proven ability to influence senior stakeholders and operate in a global matrix organization across affiliate, ICH, IBU and Global. Languages — English business level required; Spanish required.

Integrated Engagement Strategy for the Cardiometabolic Portfolio Define the annual and multi-year Digital & OCE strategy for Cardiometabolic Health in Colombia — engagement model, customer segments, channel architecture, content strategy and investment logic — fully integrated into the brand plans and the affiliate business plan. Own the local customer journey design for the portfolio within the ICH integrated journey architecture, sequencing brand, scientific, field medical