NYC Broker Lead
Jones Lang LaSalle
- Location
- New York, NY
- Employment
- Full Time
- Work model
- On-Site
- Level
- Senior
- Posted
- Sep 21, 2026
About this role
JLL empowers you to shape a brighter way . Our people at JLL are shaping the future of real estate for a better world by combining world class services, advisory and technology for our clients. We are committed to hiring the best, most talented people and empowering them to thrive, grow meaningful careers and to find a place where they belong. Whether you’ve got deep experience in commercial real estate, skilled trades or technology, or you’re looking to apply your relevant experience to a new industry, join our team as we help shape a brighter way forward.
The Opportunity
JLL is seeking a Broker Lead for the New York City Market. A member of the NYC executive leadership team, t he role manages brokers directly, owns their development and accountability, and runs the operating disciplines that convert individual production into platform revenue: business planning, pipeline management, inbound and team formation , conflict resolution, and cross-line collaboration . The role partners with the Market Lead on market share growth in office tenant representation and agency leasing, and with Operations, Finance, HR and Marketing on execution.
Key responsibilities
Broker management and development Directly manage the New York broker population across senior, mid-level and junior tiers, with differentiated approaches to each. Conduct professional development for the brok erage population, including title progression, leading the c harge on individual business plan and coaching reviews with every broker and hold producers accountable to those plans through the year. Own the difficult conversations: underperformance, behavior, deal conduct , disp utes, conflicts and separation recommendations, in partnership with the Market Lead, HR and Operations. Own development and training for the junior and mid-level cohort, including specialization paths, deal staffing and enrollment in JLLU Brokerage, Broker Boot Camp and national sales training. Make team formation , staffing and assignment decisions and recommend structural changes to the Market Lead. Partner with the Market Lead to source and assess broker recruits in alignment with the market’s growth strategy and strategic priorities. Act as first -instance decision maker on fee disputes, cross-selling splits and account conflicts, on a defined intake-to-resolution clock. Sales operations and pipeline Institute and maintain regular internal meeting cadences with the Brokerage population Maintain the accuracy and discipline of the New York transaction pipeline; run monthly WIP and pipeline reviews with each producer. Own activity accountability: meeting volume, pursuit volume, conversion and win rate by broker Own lead generation technology hygiene and trigger quality across BD programs and brokerage team ; lead broker adoption of the BD technology stack by visible example. Set, enforce and communicate the New York inbound and other polic ies Drive One JLL behavior across Capital Markets, Property Management, PDS, Workplace, Retail, IPS and Work Dynamics, and hold brokers to the national cross-line engagement thresholds. Encourage adoption and r oll out strategies for sales tools and processes, including technology and AI Market share and competitive position Partner with the Market Lead and Chairman & President to expand office tenant representation and agency leasing market share. Conduct and maintain competitive analyses: competitor team movement, win/loss patterns, pricing behavior, coverage gaps by submarket and asset class. Translate competitive findings into recruiting targets, pursuit strategy and coverage decisions. Maintain market intelligence, such as hiring trends, recruiting and compensation competitor changes , city and state knowledge, in order to set business goals Candidate profile Required 10 or more years in commercial real estate brokerage , with a substantiated