Growth and Retention Senior Marketing Manager

Optum is a global organization that delivers care, aided by technology to help millions of people live healthier lives. The work you do with our team will directly improve health outcomes by connecting people with the care, pharmacy benefits, data and resources they need to feel their best. Here, you will find a culture guided by inclusion, talented peers, comprehensive benefits and career development opportunities. Come make an impact on the communities we serve as you help us advance health optimization on a global scale. Join us to start Caring. Connecting. Growing together.

Manage assigned audience growth and retention marketing initiatives from planning through execution, measurement, optimization, and leadership updates Translate campaign briefs, business priorities, audience insights, and value propositions into actionable marketing plans, channel recommendations, content needs, timelines, and measurable goals Develop and execute multi-channel campaigns and lifecycle programs that support acquisition, conversion, utilization growth, cross / upsell, onboarding, engagement, digital adoption, retention influence, and relationship expansion Coordinate execution across digital, web, email, mobile, direct mail, CRM, paid/owned media, provider-facing, contact center, and lifecycle channels Partner with product, operations, clinical, business leaders, analytics, content, creative, marketing operations, legal, privacy, compliance, and channel teams to manage dependencies, approvals, risks, and delivery milestones Support audience segmentation, targeting, personalization, testing, and optimization recommendations based on campaign and journey performance Monitor performance across campaigns, channels, audiences, and business lines; prepare reporting that summarizes results, insights, risks, and recommended actions Identify conversion friction, engagement gaps, operational barriers, and optimization opportunities across member, patient, consumer, provider, and prescriber journeys Maintain project plans, trackers, budget inputs, status updates, stakeholder routines, and executive-ready summaries to ensure transparency and accountability Manage work with minimal guidance, escalating complex issues and recommending practical solutions to improve speed, quality, and business impact Comply with the terms and conditions of the employment contract, company policies and procedures, and any and all directives (such as, but not limited to, transfer and/or re-assignment to different work locations, change in teams and/or work shifts, policies in regards to flexibility of work benefits and/or work environment, alternative work arrangements, and other decisions that may arise due to the changing business environment). The Company may adopt, vary or rescind these policies and directives in its absolute discretion and without any limitation (implied or otherwise) on its ability to do so Required Qualifications: Bachelor's degree in marketing, communications, business, or related field 5+ years of experience in B2B/B2C or B2Provider marketing, growth marketing, retention marketing, lifecycle marketing, CRM, digital marketing, performance marketing, marketing communications, or related marketing roles Experience executing integrated marketing campaigns, lifecycle programs, or communication strategies that support acquisition, activation, conversion, engagement, digital adoption, retention influence, or business growth Experience working with audience segmentation, targeting, customer journeys, personalization, testing, and multi-channel campaign execution Demonstrated solid project management skills with the ability to manage multiple initiatives, timelines, approvals, stakeholders, and deliverables in a fast-paced matrixed environment Demonstrated ability to interpret campaign performance, audience insights, engagement metrics, conversion results, NPS, ROI, or related KPIs and translate findings into action Demonstrated