Creator Growth Strategist, ANZ - TikTok LIVE
TikTok
- Location
- Sydney, New South Wales, Australia
- Employment
- Full Time
- Work model
- On-Site
- Level
- Mid
- H-1B history
- 148 approvals (FY2023)
About this role
About the Role: As a LIVE Creator Growth Strategist for the ANZ market, you will play a key role in growing one of the most dynamic areas of the TikTok ecosystem. You will partner closely with creators to unlock growth opportunities, improve performance, and help build a healthy, vibrant LIVE creator ecosystem. This role combines strategic thinking, creator relationship management, business analysis, and cross-functional execution.
Responsibilities: - Own the end-to-end management of a defined creator segment or tier, driving performance outcomes and developing scalable workflows and operating methodologies. - Analyze the creator ecosystem to identify trends, growth opportunities, and operational gaps, and translate insights into actionable strategies and execution plans. - Own and monitor key success metrics, including revenue growth, creator retention, content quality, and creator tier progression. - Build strong, trust-based relationships with creators and maintain ongoing communication to understand their needs, challenges, and growth opportunities. - Help creators improve performance by driving adoption of internal tools, monetization products, and operational best practices through both one-to-one and scaled approaches. - Partner closely with internal and external stakeholders to integrate resources and execute creator growth initiatives effectively. - Collaborate with campaign, agency, and partner teams to improve operational efficiency, drive creator participation in major campaigns, and scale business impact. - Maintain a strong understanding of the broader creator ecosystem, proactively identify risks, and support ecosystem governance and health initiatives through cross-functional collaboration.