Business Insights Analyst II - Marketing Measurement and Insights

CAD TD is committed to providing fair and equitable compensation opportunities to all colleagues. Growth opportunities and skill development are defining features of the colleague experience at TD. Our compensation policies and practices have been designed to allow colleagues to progress through the salary range over time as they progress in their role. The base pay actually offered may vary based upon the candidate's skills and experience, job-related knowledge, geographic location, and other specific business and organizational needs. As a candidate, you are encouraged to ask compensation related questions and have an open dialogue with your recruiter who can provide you more specific details for this role.

Department Overview TD Insurance is part of TD Bank Group, one of Canada’s largest financial institutions. TD Insurance helps protect clients from the ‘accidents of life’ with a wide range of products including credit protection, life, health, travel, home and auto insurance. With more than three million clients, TD Insurance authorized products and services are available online, over the phone, and through a network of more than 1,000 TD Canada Trust branches. In Canada, we have two lines of business, General Insurance and Life and Health. Our General Insurance business is one of the top home and auto insurance groups in Canada and the national leader in group insurance and affinity marketing. Our Life and Health business is the number one provider of critical illness insurance and direct life and health insurance in Canada. At TD Insurance, we are committed to fostering an inclusive, accessible environment. With a Canada-wide workforce of over 4,000 employees and offices in Atlantic Canada, Quebec, Ontario and Alberta, our company is always growing and can help you to grow. TD Insurance offers a stable and dynamic work environment where talent is appreciated and professional development is taken seriously. More than just a job, we offer rewarding careers.

The Marketing Measurement & Insights (MMI) Team combines expertise in analytics, actuarial science, and data modeling to help TD Insurance make smarter marketing decisions. The team develops and maintains dashboards, reporting solutions, and measurement models that evaluate marketing effectiveness and provide actionable business insights. Partnering closely with marketing and business stakeholders, MMI measures performance across channels, identifies growth opportunities, and supports the development of customer-centric strategies that drive profitable growth and long-term value. Through advanced analytics and data-driven decision-making, the team helps optimize marketing investments and improve business outcomes. The Senior Analyst, MMI will significantly contribute to the organization's profitability by being involved in the following key activities: Perform data-driven analyses to identify opportunities that support profitable growth, improve customer experience, and optimize marketing investments. Partner with business stakeholders to define measurement objectives, success metrics, and analytical requirements for marketing, digital, and customer acquisition initiatives. Develop business requirements and provide subject matter expertise for advanced marketing measurement methodologies, including Marketing Mix Modeling (MMM), Data-Driven Attribution (DDA), and Incrementality Measurement, collaborating closely with modeling and analytics teams on model enhancements and new capabilities. Translate complex analytical findings into actionable insights and recommendations that inform strategic and tactical marketing decisions. Act as a trusted advisor and subject matter expert on marketing measurement initiatives involving cross-functional teams such as Marketing,