Senior Product Marketing Manager, Platform GTM

Your work days are brighter here. We’re obsessed with making hard work pay off, for our people, our customers, and the world around us. As a Fortune 500 company and a leading AI platform for managing people, money, and agents, we’re shaping the future of work so teams can reach their potential and focus on what matters most. The minute you join, you’ll feel it. Not just in the products we build, but in how we show up for each other. Our culture is rooted in integrity, empathy, and shared enthusiasm. We’re in this together, tackling big challenges with bold ideas and genuine care. We look for curious minds and courageous collaborators who bring sun-drenched optimism and drive. Whether you're building smarter solutions, supporting customers, or creating a space where everyone belongs, you’ll do meaningful work with Workmates who’ve got your back. In return, we’ll give you the trust to take risks, the tools to grow, the skills to develop and the support of a company invested in you for the long haul. So, if you want to inspire a brighter work day for everyone, including yourself, you’ve found a match in Workday, and we hope to be a match for you too.

The Workday Platform Go-To-Market & Portfolio Strategy product marketing team is the engine behind Workday's platform business. We exist to convert platform strategy into business growth, through sharp positioning, field-ready enablement, and go-to-market execution that accelerates pipeline and drives adoption across Workday's fastest-growing innovation offerings, including Workday Extend, Workday Build and emerging innovations such as Developer Agent and Agent-Ready Tools. We work closely with Product, Engineering, and GTM teams to bring new platform capabilities to market and ensure that technological innovation translates into sharp positioning, field-ready enablement, and programs that drive awareness and adoption.

Workday's Build platform is at the center of how enterprises extend, automate, and evolve their Workday investment. It is the toolset empowering orgs to build and deploy custom apps and agents, and operationalize AI within their existing enterprise environment, securely, and at scale. As Product Marketing Manager on the Platform GTM & Portfolio Strategy team, you ensure that oCIO buyers, enterprise IT decision-makers, net new prospects, and existing customers all encounter the same credible, compelling platform story — whether that's in a field conversation, a demand gen asset, or a launch moment. You establish the messaging, build the assets, run the programs, and make sure the story lands in the field as clearly as it does on a slide. You will partner closely with product, technical PMK, developer relations, and GTM teams and operate in close coordination with campaign and field marketing to ensure platform programs reach the right audiences with the right message at the right moment. This is a high-impact, highly visible role designed for a product marketer who combines commercial instinct with the operational discipline to execute across a fast-moving, high-stakes platform portfolio. You will be responsible for: 1. Messaging, Positioning & Value Proposition Support messaging and positioning across the Workday Build platform portfolio — maintaining narrative consistency across launches, field assets, and demand gen programs. You bring a point of view to messaging decisions and craft a compelling narrative that resonates with our buyers. 2. Product Launches & Adoption Lead the full launch motion and bring new capabilities to market in support of sales-led GTM motions — setting the strategy, managing the cross-functional plan, and owning outcomes end-to-end.  3. Demand Generation & Pipeline Acceleration Own the conceptualization and execution of demand gen content to support active campaign and field programs for Workday Build and Extend — in collaboration with campaign and regional marketing teams. You are