Manager Consumer Marketing - PwD Affirmative Position

At Lilly, the work is demanding because patients are waiting. We unite caring with discovery to help make life better for people around the world, knowing that every decision, every detail, and every day matters. Headquartered in Indianapolis, Indiana, our over 50,000 employees around the globe take on complex challenges to discover and deliver life-changing medicines, strengthen how health is understood and managed, and support the communities we serve. This is hard, urgent, selfless work—but it’s work worth doing. If you’re driven by purpose and ready to bring your best to work that truly matters for patients, we invite you to join us.

Consumer   Experience &   Innovation   is   a core marketing role   designed   to   build   and   advance   consumer   marketing   capability   within   Lilly   Brazil . The Manager   works   with   internal   partners   — brand   teams , global   teams ,   and   subject   matter   experts — as   well   as   external   partners   including   creative   agencies,   media   agencies,   and   tech &   health   start-ups ,   acting   as   the   owner   and   leader   of   projects   to   develop   and   execute   industry-leading ,   holistic   consumer   marketing   strategies   grounded   in   deep   customer   insight.     We   are   seeking   a   strategic   and   creative   individual   who   brings   an   innate   motivation   to   be   on   the   leading   edge   —   to   shape   the   future   and   create   experiences   that   make   the   unimaginable   possible   for   our   customers . In   this   role,   you   will   develop   and   execute   consumer-centric   strategies   to   drive brand   awareness ,   engagement ,   and   loyalty   among   patients   and   healthcare   consumers ,   playing   a   pivotal   role in   shaping   how   Lilly   connects   with   end-users   across   the   region.

Develop   and   implement   content-driven   campaigns   aimed   at   educating   patients   and   encouraging   them   to   seek   medical   treatment .   Innovate   approaches for   patient   interaction ,   including   the   creation   of   new   solutions , digital   ecosystems ,   and   collaboration   initiatives   in   the   field   of   patient   engagement .   Guide   brand   teams   in   identifying   consumer   insights   by   collaborating   with   Market   Research   and   Creative   Agency   partners ,   ensuring   the   most   relevant   insights   inform   overall brand   strategy .   Lead   the   development   of   consumer   messaging   and   actively   collaborate   with   agencies   on   the   creation   of   creative   platforms .   Drive   ideation   and   development   of   novel   strategies   to   reach   and   support   customers   —   including   opportunities   in digital   health   —   based   on   business   needs .   Develop   social media   partnerships   with   platforms , digital   KOLs ,   patient   organizations ,   and   other   collaborators   to   promote   disease   awareness   and   education .   Monitor   campaign   metrics   and   adjust   parameters   to   continuously   enhance   overall   impact .   Formulate   and   execute   the   operational   Patient   Engagement   plan   in   alignment   with   the   broader   patient   engagement   strategy .   Assist   brand   teams   in   shaping   consumer   marketing   strategies ,   including   target   segment   selection ,   Patient   Journey   development ,   and   definition   of   Critical   Success   Factors .

Minimum   3   years   of   relevant   marketing   experience   in   consumer-related   strategy