Ads Measurement Lead - UCAN (Scaled Solutions)

At Netflix, our mission is to entertain the world. Together, we are writing the next episode - pushing the boundaries of storytelling, global fandom and making the unimaginable a reality. We are a dream team obsessed with the uncomfortable excitement of discovering what happens when you merge creativity, intuition and cutting-edge technology. Come be a part of what’s next.

Netflix’s Ads Measurement team is seeking a Measurement Lead to support the product testing, launch, and scaling of audience and campaign measurement products. As a member of the Scaled Solutions team, you will serve as a point of contact between Product, Sales Solutions and the rest of the Measurement team, to bring our new measurement solutions to market. You will be a single-threaded owner in the testing, launch, and ongoing effectiveness of both third-party (3P) and first-party (1P) measurement products, ensuring they meet the needs of Netflix’s advertising clients and internal stakeholders in the US and CA. The role requires a deep understanding of the measurement landscape, an understanding of industry best practices and ability to translate those internally for the benefit of our clients. This is an experienced, high-impact role requiring autonomy, strategic thinking, and a strong ability to drive cross-functional alignment and execution.

* Serve as point of contact for the 1:many measurement needs of performance advertisers and agencies – from discovery, to consultation and recommendation..

* Lead and contribute to agency facing exploration, including calls and in-person presentations, to identify needs, opportunities, methodology discussion, reporting specificity, and appropriate stakeholders and next steps.

* Ensure test campaign success and GTM readiness for 1P measurement solutions and custom measurement via DCR; develop campaign set up best practices and scaling enablement guides.

* Be the single-threaded partner to drive performance measurement POV and testing plans/learning agendas with performance agencies across multiple advertisers

* Build scalable testing frameworks for multiple brands where applicable to drive GTM efficiency particularly with respect to beta testing and client collaboration

* Serve as the escalation 1:many starting point for sales and clients across 1P/3P solutions, including issues related to measurement products, performance results interpretation, and coordinating with Product and Sales Solutions to resolve challenges efficiently.

* Identify opportunities to streamline processes, improve integration efficiency, and enhance the overall quality and reliability of measurement solutions.

* Ensure all measurement solutions—1P and 3P—are ready for scale, supporting documentation, training, and enablement for the Measurement team and other stakeholders as relevant

* 8+ years of experience in digital media, ad tech, measurement, or product operations, with a track record of independently owning complex projects or functions.

* Experience with omnichannel marketing, attribution models, conversion tracking, ROI measurement and optimization, particularly with performance advertisers.

* Familiar with measurement methodologies across verticals and the advertising measurement ecosystem of 1st & 3rd party solutions.

* Project management experience dealing with high volume of measurement requests

* Demonstrated ability to create and lead client facing analysis, including calls and in-person presentations, to drive data driven recommendations.

* Knowledge of clean room measurement use cases, ability to interpret client requests.

* Experience querying and interpreting measurement outcomes in data clean rooms.

* Familiar with infrastructure based on one (or more) of these environments: ADH, AMC, Meta AA, Snowflake, AWS, Infosum, LiveRamp, Habu.

* Proficient with query languages like SQL, exposure to multi-party collaboration a plus

* Experience