Senior Analyst Social Media

The Senior Analyst, Social Media will report to the Senior Manager, Social Media and will play a pivotal role in optimizing JetBlue’s social media strategies to help build compelling marketing content. This role collaborates cross functionally, building and maintaining relationships with individuals at all levels within the organization. The Senior Analyst is an effective communicator, has a strong sense of strategic direction and understanding of the digital/social eco-system.

Lead partnerships with internal stakeholders, including Product, Promotions, Customer Support, Crewmembers, Corporate Social Responsibility (CSR) and Impact, and other business teams, translating business priorities into effective social content plans.

Own the planning, development, and maintenance of JetBlue's organic social content calendar, proactively identifying always-on content opportunities, key business moments, and campaign priorities.

Serve as project manager for day-to-day social initiatives, coordinating cross-functional stakeholders and ensuring projects remain on schedule from intake through publishing.

Find novel ways to express our brand to drive greater engagement and advocacy across our social media channels.

Act as the team's subject matter expert on social platform best practices, including channel strategy, copy optimization, link strategy, calls-to-action, and evolving platform features.

Own JetBlue's internal employee ambassador program (BlueCreators), including recruitment, engagement, content coordination, and ongoing program optimization to strengthen employee advocacy.

Own analytical reports and utilize insights to guide content strategy and identify areas of opportunity.

Support creative direction of assets for social marketing channels alongside the Social Media Creative team, inclusive of creative ideation.

Collaborate with the Senior Manager, Social Media to build product awareness and demand generation campaigns.

Support the development of creative and goal-oriented social media briefs, ensuring it aligns with strategic objectives, and work alongside key internal stakeholders to gather necessary information and insights.

Other duties as assigned.

Bachelor's Degree in Marketing, Advertising, Communications, Business, or an associated field; OR demonstrated capability to perform job responsibilities with a combination of a High School Diploma/GED and at least four (4) years of previous related work experience

Three (3) years’ experience in Marketing, Social Media and Content Marketing, Advertising or related field

Comfortable working in a fast-paced environment with changing priorities and tight deadlines

Ability to interact daily with people at different levels within the organization including developing and maintaining ongoing relationships

Available for some overnight travel (10%)

Demonstrated knowledge on a variety of social media channel capabilities, strengths, and attribution methodologies in efforts to drive greater measurable awareness, traffic, and conversion

Must be in possession of valid travel documents with the ability to travel in and out of the United States

Able to work flexible hours and be available for an emergency response on short notice

Must pass a pre-employment drug test

Must be legally eligible to work in the country in which the position is located

Authorization to work in the US is required, this position is not eligible for visa sponsorship

Preferred Experience and Qualifications

Five (5) years’ experience in social, content, marketing or advertising

Previous Travel or airline industry experience

Strong analytical and mathematical skills

Excellent verbal and written communication skills

Strong interpersonal skills, amicable and professional demeanor

Strong knowledge of social media management tools