Executive Director, Performance

Agency: Omd Job Function: Media Job Subfunction: Media Planning and Buying Job Description:

We are seeking an Executive Director to join our dedicated agency team supporting one of the world's most exciting technology brands. This role sits within the entertainment and streaming arm of their business, with a primary focus on driving subscription growth through Connected TV (CTV) advertising. You will own the client relationship end-to-end for this line of business, lead a team of four digital performance specialists, and work as a peer alongside team leads covering Planning, Digital, and Marketing Science, collectively delivering a best-in-class, always-on performance programme. This role reports directly to the Agency Partner leading on the overall business. This is a rare opportunity to shape strategy and execution at the intersection of digital performance and the rapidly evolving CTV landscape. We are looking for a seasoned digital performance leader who brings rigour, creativity, and commercial instinct to everything they do. Direct CTV experience is a plus, but not a prerequisite and full training will be provided. What matters most is a performance mindset, a passion for results, and the ability to lead teams and clients with confidence The role: Client Ownership: Own the primary client relationship for this line of business as the go-to strategic partner. Take full accountability for client satisfaction, measured through regular feedback and TRR scores, ensuring the highest standard of service is consistently delivered. Lead the delivery of regular in-flight performance updates, status updates, and QBRs. Translating complex data into clear, compelling narratives. Work with your team to build and present weekly performance reports and insight-led decks that tell the story of campaign progress, surfacing actionable recommendations in a digestible format. Spend approximately half a day per week at the client's offices to maintain a close, trusted, on-site presence.

Leadership & Collaboration: Lead, develop, and inspire a team of four: one Director, two Managers, and one Senior Executive. Set clear goals, foster a culture of accountability and curiosity, and support career growth across all levels. Collaborate closely with peer team leads across Planning, Digital, and Marketing Science to ensure integrated, joined-up delivery across the business. Contribute actively to the wider agency team through sharing knowledge, supporting cross-team initiatives, and helping to build a positive, high-performing agency culture. Be willing to roll up your sleeves and get hands-on when it counts. This is a leader who leads from the front. Digital Performance & CTV Execution: Drive best-in-class campaign setup, execution, and optimisation across digital performance channels, with a strong emphasis on CTV environments. Lead the optimisation of CTV display activity to deliver efficient subscription results across key streaming platforms and devices in a multi-market always on campaign. Own and develop relationships with CTV and digital partners including Amazon, Google, Samsung, LG, Roku, and others – staying ahead of emerging buy types, formats, and opportunities. Lead optimisation sessions for burst campaigns across a variety of lines of business that involves search, social, and programmatic channel teams. Insight, Reporting & Optimisation: Regularly analyse media, on-site, and app data to surface both campaign specific and broader business insights. Build and maintain structured optimisation plans, ensuring recommendations are implemented effectively across channels and vendors. Assess and provide feedback on in-platform optimisations across all active channels. Ad Operations, Technical & Creative Co-ordination: Build trust and improve processes with internal operations and tracking teams to ensure all digital activity runs as smoothly as possible. Work closely with marketing science teams to improve the quality