Sr Specialist, Performance Marketing

The Company PayPal has been revolutionizing commerce globally for more than 25 years. Creating innovative experiences that make moving money, selling, and shopping simple, personalized, and secure, PayPal empowers consumers and businesses in approximately 200 markets to join and thrive in the global economy.  We operate a global, two-sided network at scale that connects hundreds of millions of merchants and consumers. We help merchants and consumers connect, transact, and complete payments, whether they are online or in person. PayPal is more than a connection to third-party payment networks. We provide proprietary payment solutions accepted by merchants that enable the completion of payments on our platform on behalf of our customers. We offer our customers the flexibility to use their accounts to purchase and receive payments for goods and services, as well as the ability to transfer and withdraw funds. We enable consumers to exchange funds more safely with merchants using a variety of funding sources, which may include a bank account, a PayPal or Venmo account balance, PayPal and Venmo branded credit products, a credit card, a debit card, certain cryptocurrencies, or other stored value products such as gift cards, and eligible credit card rewards.  Our PayPal, Venmo, and Xoom products also make it safer and simpler for friends and family to transfer funds to each other. We offer merchants an end-to-end payments solution that provides authorization and settlement capabilities, as well as instant access to funds and payouts. We also help merchants connect with their customers, process exchanges and returns, and manage risk. We enable consumers to engage in cross-border shopping and merchants to extend their global reach while reducing the complexity and friction involved in enabling cross-border trade.  Our beliefs are the foundation for how we conduct business every day.  We live each day guided by our core values of Inclusion, Innovation, Collaboration, and Wellness. Together, our values ensure that we work together as one global team with our customers at the center of everything we do – and they push us to ensure we take care of ourselves, each other, and our communities.

This job leads complex projects requiring an understanding of current business trends. They collaborate with teams to resolve marketing challenges, analyze data for process improvements, and develop best practices for performance marketing initiatives while mentoring team members in strategy development.

Essential Responsibilities: Liaise with media agencies on launch plans, optimization roadmaps, and budget alignment Work with creative teams to define roadmaps, review proposals, and ensure seamless execution Activate co-branding campaigns, product launches, and report results to leadership Drive churn experimentation strategy, including ideation, testing, and customer experience evaluation Write experiment briefs, testing plans, and coordinate end-to-end implementation Monitor experiments post-launch, identify insights, and optimize in-flight results Manage budget reporting, including agency costs and incentive payouts, for all campaigns Minimum Qualifications: 3+ years relevant experience and a Bachelor’s degree OR Any equivalent combination of education and experience. Additional Responsibilities & Preferred Qualifications : Develop and implement omnichannel paid media strategies to drive business outcomes Manage audience segmentation and targeting to optimize campaign performance Create and maintain an experimentation roadmap to test and refine marketing initiatives Allocate budgets across campaigns and channels to maximize return on investment Collaborate with leadership, finance, and analytics teams to align strategies and reporting Subsidiary: PayPal Travel Percent: 0 - The base pay for this role will depend on where you work and the relevant experience and expertise you bring. The expected range of pay