Conversion Rate Optimization Specialist, Salt Lake City, UT

If you’re passionate about building a better future for individuals, communities, and our country—and you’re committed to working hard to play your part in building that future—consider WGU as the next step in your career. Driven by a mission to expand access to higher education through online, competency-based degree programs, WGU is also committed to being a great place to work for a diverse workforce of student-focused professionals. The university has pioneered a new way to learn in the 21st century, one that has received praise from academic, industry, government, and media leaders. Whatever your role, working for WGU gives you a part to play in helping students graduate, creating a better tomorrow for themselves and their families. The salary range for this position takes into account the wide range of factors that are considered in making compensation decisions including but not limited to skill sets; experience and training; licensure and certifications; and other business and organizational needs. At WGU, it is not typical for an individual to be hired at or near the top of the range for their position, and compensation decisions are dependent on the facts and circumstances of each case. A reasonable estimate of the current range is:   Grade: Professional 306 Pay Range: $62,100.00 - $93,200.00 Job Description At WGU, we are committed to creating exceptional digital experiences that help prospective students navigate their educational journey with confidence. The Conversion Rate Optimization Specialist plays a key role in improving website performance by developing and executing optimization strategies that increase engagement, improve user journeys, and drive measurable conversion outcomes across the site.

Summary The Conversion Rate Optimization Specialist partners with cross-functional teams across Marketing, Web Operations, SEO, Paid Media, Analytics, and Content to optimize customer journeys throughout WGU's digital ecosystem. This role is responsible for identifying opportunities for conversion improvement, defining and testing hypotheses, analyzing user behavior, and ensuring content and website experiences are aligned with strategic goals and key performance metrics. Reporting to the Sr. Manager of Web Operations, the Conversion Rate Optimization Specialist will independently lead optimization initiatives, translate data into actionable recommendations, and collaborate with stakeholders to create seamless experiences that move prospective students through their journey.

Partner with content teams to establish website goals and ensure best practices are consistently followed. Monitor website content and user experiences, identifying opportunities to optimize pages, flows, and conversion pathways. Analyze and map customer journeys, defining page purposes and aligning experiences to audience needs at each stage. Collaborate with SEO, Website, and Paid Media teams to ensure audience targeting, calls to action, and journey progression are aligned. Monitor website analytics and partner with analytics teams to understand user behavior and performance trends. Develop hypotheses and lead conversion rate optimization initiatives from analysis through implementation. Review and approve current and future website pages to ensure strategic alignment with conversion goals and overall user experience.

Knowledge of and experience with conversion rate optimization methodologies and best practices. Proven track record of driving successful outcomes through customer journey optimization and improved website conversion rates. Strong understanding of content strategy principles and tactics. Strong analytical and data-driven decision-making skills. Experience using web analytics platforms to identify optimization opportunities and customer insights. Strong communication skills and the ability to collaborate effectively across teams. Creative mindset with a passion for improving