Specialist, Marketing Mgmt

If you’re passionate about becoming a Nationwide associate and believe you have the potential to be something great, let’s talk. At Nationwide®, “on your side” goes beyond just words. Our customers are at the center of everything we do and we’re looking for associates who are passionate about delivering extraordinary care. This role within Annuities Marketing plays a key role in advancing the Advisory and Specialized Annuity distribution channels through strategic marketing support, cross-functional collaboration, and hands-on execution of initiatives designed to drive business outcomes. The position requires a collaborative, detail-oriented professional with strong project management skills, marketing acumen and/or financial services knowledge, and the ability to navigate a fast-paced, highly regulated environment.

Contribute to the development and execution of marketing strategies and initiatives supporting Advisory and Specialized Annuity channel objectives Develop and manage sales and marketing content, ensuring materials are compliant, current, and aligned with audience needs. Manage marketing projects and requests from intake through delivery, including compliance reviews, approvals, and stakeholder coordination. Measure campaign performance and identify opportunities to optimize engagement, lead generation, and overall marketing effectiveness. Partner with Sales, Product, Compliance, and other stakeholders to support shared priorities and enhance cross-functional collaboration. Identify opportunities to improve processes, reporting, and team efficiency. FINRA Series 6 required within 120 days of hire. This hybrid position is based in Columbus, OH. Candidates located near a Nationwide campus will collaborate in office 2 days per week. Current Nationwide Remote Associates may be considered.

Summary Job Summary: Utilizes core marketing competencies to assist in the development and implementation of overall business and marketing strategy and action plans. Assists in the development and execution of strategies and plans that ensure long term sustainable growth of the business. C oordinates effective development and/or execution of shorter-range / medium projects, as assigned. Prioritizes, forecasts, schedules, and coordinates resources within assigned projects. Conducts decision support analysis tasks.

Reporting Relationships: Reports to Director/Manager.

Strategic Connection: Leverages the execution of defined strategies and plans that ensure long term sustainable growth of the business. Synthesizes data and intuition on all areas of the business and leverages this understanding to support identification and innovation of business building solutions. Insights and Analytics: For assigned projects, utilizes Customer Insights & Analytics experts and tools to understand market, competitor and customer needs and behavior and assist with forecasting same; assists with definition of appropriate target audiences, evaluating sufficiency, and effectively driving results with data based decisions. Participates in a learning culture. Branding: Supports brand management within area of responsibility, including the development and delivery of the On Your Side Experience to all stakeholders driving customer value (solutions and experience). Ensures consistency of the "brand experience" for all customers (end-users and intermediaries), considering company values and legal/compliance requirements. Marketing Communications: Helps to develop communications plans and their implementation, including creation of the brand experience via superior Marketing Communications. Assists in the development, testing and evaluation (via market metrics) of all marketing within area of responsibility. Utilizes personal verbal and written communication skills in both internal and external presentations and communications. Marketing Capabilities: Contributes to the