Marketing Data Science Lead

The Marketing Data Science team sits behind some of Supercell’s most consequential investment decisions. We measure, model, and forecast across the full mix of marketing investments and activities: performance/UA, brand, game teams marketing and live-ops, product marketing and lifecycle, influencer and partnerships, community and social. We’re hiring a Lead to take this team forward. About half the role is project ownership and stakeholder leadership: turning questions and needs from game teams and marketing into well-scoped Data Science work, and shipping outcomes that change decisions. The other half is craft (senior data science expertise, mobile marketing measurement and AI fluency) while being the people lead for the team. On top of that, we expect this Lead to shape where Marketing Data Science goes next. AI is changing what’s possible in measurement, automation, and decision support faster than our roadmap. We want someone with a point of view on that, who pushes us to act on it. You’ll report to the Head of Marketing Data and Analytics and lead a team of data scientists and analysts across a variety of data science domains and marketing functions.

Make game teams better at marketing decisions. Be close to game-team marketing analysts, live-ops/monetisation leads and marketers. Translate their questions into the right modeling and measurement work. Connect data science across the full marketing mix. Performance/UA, brand, product marketing and lifecycle, influencer and community, events. Each has different measurement realities. Connect them into a coherent picture. Own the predictive modeling and measurement portfolio. pLTV, attribution, incrementality, brand/lifecycle, signal and audience modeling - end to end, from methodology to production to adoption. Set the technical bar. Strong, opinionated view of what good looks like in applied ML, causal inference, and mobile games business data science. Hands-on when the problem needs it. Decide what ships and what doesn’t. Bring AI into how the team works. Use AI tools where they actually move the work - creative media analysis, model diagnostics, automation and decisions processes. Shape where the function is going. You’re not just executing a roadmap - you have a view on what Marketing Data Science should be in 6-36 months, and you push us to get there. Lead and grow the team . Support, mentor, coach on stakeholder communication, set standards, hire. Make the team better than it is today. What it might look like in practice Representative examples of what you might tackle in your first 6-12 months. "Are our attribution and pLTV models shaping investments?" Work with Games and marketing on how they actually use attribution and profitability evaluation - in what decisions, with what trust. Close the gap between model and decision quality: what measurement is for, where it stops, what we use at the edges. "Are game teams getting what they need from us?" Map what game teams actually use and where they want more, reset the cadence and format of how we deliver insight and shape ways we support marketing decisions in games. Pick one game and run a quarter as a deeper partnership. Prove what “good” looks like, then scale. "How do we measure what attribution can’t see?", "How does brand, content, and community feed performance and back?" Based on a portfolio of approaches )geo experiments, holdouts, synthetic controls, MMM, lift studies and more) build algorithms for decisions on how we invest in which channels. Deliver answers on how brand, influencer, and community marketing initiatives move downstream player value and translate it into a clear narrative for marketing leadership and games. "Where does AI actually move our work?" Identify 2-3 places where AI materially changes what we can do - e.g. creative analysis at scale, model-drift diagnostics, decision-support for UA and game teams. Pick one. Ship it. Measure whether it actually