Demand Generation Associate II - EnlivenHealth

Reports to: Sr Manager, Digital Experience and Value Realization Demand Generation Associate II Why Join EnlivenHealth? EnlivenHealth, an Omnicell company is seeking a Demand Generation Associate II to support digital demand generation across the prospect and customer journey. In this role, you’ll help turn business priorities into coordinated digital programs that build awareness, generate and nurture leads, support sales conversations, and strengthen engagement with prospects and customers. You’ll work across social media, website content, email campaigns, webinars, case studies, public relations, events, and sales enablement materials. This is an opportunity for a self-starter with strong writing and project-management skills to take ownership of meaningful work, manage multiple priorities, and collaborate across Sales, Customer Success, Digital Experience, Sales Enablement, Product, Solution Sales, and other teams. The Demand Generation Associate II reports to the Senior Manager, Digital Experience & Value Realization. What You’ll Do As a Demand Generation Associate II , you will: Execute digital demand-generation programs that increase awareness, engagement, lead generation, and progression through the buyer journey. Create, publish, and maintain clear, audience-relevant content across digital channels and campaign touchpoints. Plan, create, schedule, and publish social media content supporting company, solution, customer, event, thought-leadership, and demand-generation priorities. Draft, edit, and coordinate blog posts, articles, landing-page copy, email copy, social posts, event communications, and other content for prospect and customer audiences. Execute prospecting, lead-generation, nurture, and event-promotion email campaigns in partnership with Sales, Customer Success, Solution Sales, Sales Enablement, and other stakeholders. Coordinate webinars and virtual events for prospects and customers, including topic development, speaker coordination, registration pages, promotional communications, reminders, dry runs, attendee follow-up coordination, and performance reporting. Maintain and update website content, including pages, blogs, event listings, resources, links, forms, and basic search-engine-optimization elements; coordinate more complex changes through appropriate web or technology partners. Support the development of customer case studies, testimonials, success stories, and other proof-point assets by identifying opportunities, coordinating approvals, organizing interviews, and managing content through review and publication. Support public-relations activities, including identifying relevant opportunities, coordinating inputs, preparing draft content, organizing approvals, and maintaining related calendars and trackers. Support conferences, trade shows, customer events, and other field activities by coordinating promotional content, registration communications, logistics, materials, follow-up, and lead handoff. Collaborate with Sales Enablement to maintain and update sales materials such as email templates, one-pagers, talking points, presentations, campaign briefs, event follow-up resources, and customer-facing content in partnership with Sales and Customer Success. Coordinate campaign and content requests across stakeholders, clarify objectives and audiences, establish timelines, track dependencies, and communicate status, risks, and next steps. Support lead capture, routing, follow-up, and data-quality processes in coordination with Sales and Customer Success; ensure campaign and event outcomes are documented and handed off appropriately. Monitor engagement, registration, response, website, social, and lead-generation metrics; summarize results, identify opportunities for improvement, and recommend practical next steps. Apply approved messaging, brand standards, review processes, and compliance requirements to published and customer-facing content. Maintain content calendars, campaign trackers, asset