Senior Product Marketing Manager, AI Partnerships

It all started when engineer Fred Luddy wrote code that automated a tedious task for his coworker, Phyllis. She cried tears of joy. That moment inspired Fred to build a company that could do that for everyone—freeing people from busywork so they could focus on meaningful work. Today, ServiceNow is the AI control tower for business reinvention. Our ServiceNow AI platform brings together any AI, any data, and any workflow— helping 85% of the Fortune 500® work smarter, faster, and better. We're building an AI-native culture where technology and talent are unstoppable together. And we're just getting started. Join us to put AI to work for people.

We are seeking a highly motivated, technically curious Senior Product Marketing Manager to own go-to-market and co-innovation for ServiceNow’s most strategic AI partnerships including OpenAI, Anthropic, NVIDIA, and other leading AI partners. As frontier models and accelerated computing reshape enterprise AI, this role turns joint innovation with our AI partners into differentiated products, joint go-to-market motions, and pipeline. This is a dual-mandate role with equal responsibility for product and go-to-market. On the product side, you will partner deeply with product management and engineering to shape, position, and message co-innovations built on frontier models and NVIDIA’s platform, including new offerings built by our Forward Deployed Engineering team. On the go-to-market side, you will build the joint-selling and joint-GTM motions including narratives, proof points, sales plays, and field enablement that bring those co-innovations to market with our partners. You will work day with product managers, partner marketing, partner sales, and partner go-to-market teams, and be the product marketing lead for ServiceNow at all sponsored third-party AI events & conferences. To be successful, you must have proven B2B enterprise product marketing experience bringing AI-powered solutions to market, genuine fluency in the frontier AI and the current enterprise AI landscape, and a track record of both shaping product direction and driving go-to-market results. What you get to do in this role: Own joint GTM and co-innovation strategy for AI partnerships – Lead go-to-market and co-innovation across ServiceNow’s AI partners, specifically OpenAI, Anthropic, NVIDIA, spanning joint selling, joint go-to-market, and co-innovation. Carry equal product and go-to-market responsibility – Partner with product management and engineering to shape, position, and message co-innovations built on frontier models and NVIDIA’s platform, and build the field motions that take them to market. Develop differentiated value propositions and proof points by partner – Craft narratives, customer stories, and persona messaging (CIO/CISO, CDAO, CFO) that show real use cases and outcomes for each AI partner. Lead co-innovation GTM plays end-to-end – Take named co-innovations from concept through technical demo, field enablement, win/loss tracking, and pipeline attribution—building a repeatable model across partners. Build joint-selling enablement and field marketing – Create First Call Decks, battlecards, technical demo flows, and one-pagers for joint ServiceNow + partner selling motions. Align sales, product, and partner teams on one co-innovation narrative – Ensure ServiceNow field sellers and partner sellers tell the same story to end customers. Feed frontier-AI market intelligence into product planning – Bring competitive dynamics, model-landscape shifts, and whitespace insights to roadmap conversations. You inform the roadmap; Product Management owns the decisions. Represent marketing in customer engagements – Act as the go-to expert on ServiceNow’s AI partner story in sales meetings, partner events, and