Manager, Marketing Technology

Explore the possibilities across our global house of brands. Defined by inclusivity rather than exclusivity, Tapestry embraces the exploration of individuality and invests in helping you grow personally and professionally. Every individual in our global house has the opportunity to make an impact, learn and be part of our growing and unique story. At Tapestry, we have the freedom to express ourselves and run with our best ideas across Coach and Kate Spade New York. We share a profound belief in both our individual and collective potential, and know that with hard work and dedication, anything is possible. The Manager, Marketing Technology APAC serves as the regional leader and trusted strategic partner for marketing technology across Tapestry’s APAC markets. Based in Singapore, this role will initially support Japan and Australia/New Zealand (ANZ) while helping scale marketing technology capabilities across additional APAC markets as the business continues to grow. This role is responsible for driving the adoption, optimization, and long-term success of Tapestry’s marketing technology ecosystem, with a primary focus on Cordial, our customer engagement platform. Acting as the key bridge between regional business teams and global Martech functions, the Manager proactively identifies opportunities to leverage global best practices, introduces new platform capabilities, and enables local teams to deliver increasingly sophisticated customer marketing programs. Success in this role requires a combination of strategic thinking, strong stakeholder management, and hands-on platform expertise. The ideal candidate will be both a consultant and practitioner—translating business needs into scalable Martech solutions while providing practical guidance and support to regional teams. A critical objective of this position is to build sustainable in-market capability and self-sufficiency, empowering APAC teams to operate and innovate independently while remaining aligned with global standards and strategies. With Cordial already deployed across Japan, ANZ, and other APAC markets, demand for regional Martech leadership continues to grow. This highly visible role offers the opportunity to shape the future of customer engagement across one of Tapestry’s most dynamic regions, while serving as the regional center of excellence for marketing technology from our APAC hub in Singapore. THE SUCCESSFUL INDIVIDUAL WILL LEVERAGE THEIR PROFICIENCY TO… Serve as the strategic Marketing Technology partner for Tapestry’s Japan and ANZ business teams, collaborating closely with regional stakeholders to align Martech capabilities with business objectives, customer engagement strategies, and growth priorities. Lead and support the continued expansion of Cordial across APAC, including ownership of the ANZ market onboarding from July 2026. Working alongside global and regional partners, you will help establish scalable operating models and in-market expertise that drive long-term self-sufficiency. Drive adoption, utilization, and business value realization across the APAC Martech ecosystem by proactively identifying opportunities to expand platform usage, unlock new capabilities, and improve marketing effectiveness. Champion the sharing of best practices, innovations, and success stories across brands, markets, and regions, ensuring APAC teams benefit from global learnings while contributing their own insights back to the broader organization. Develop and deliver high-impact enablement programs, including training, documentation, and playbooks tailored to the unique needs, maturity levels, and operating environments of APAC markets. Build deep expertise across Tapestry’s owned-channel marketing technology stack, including email and SMS platforms, serving as a trusted advisor to regional teams and providing hands-on guidance, troubleshooting, and consultation. Operate as the in-region Martech leader for APAC, independently managing priorities, driving