AI Enablement Manager (APAC) SMBG Governance and Enablement

Meta's Small and Medium Business Group (SMBG) contributes directly to Meta's mission by connecting every small and medium business in the world with their customers on Facebook, Instagram, WhatsApp and Messenger, and then helping them grow through solutions like pages, advertising, messaging, commerce and many other tools. SMBG is one of two sales channels responsible for Meta's multi-billion dollar advertising business, supporting 1,000+ frontline sellers through Mid-Market Account Managers and external vendor partners globally.

The AI Enablement Manager is responsible for driving AI proficiency, AI-native enablement delivery, and AI-powered operational infrastructure across SMBG's 1,000+ frontline sellers spanning Small Business Solutions and Mid-Market segments. This role owns three distinct mandates: (1) Enabling proficiency WITH AI tools — driving skilled adoption of Meta's AI tool ecosystem, (2) Enabling THROUGH AI tools — architecting a unified, just-in-time enablement system that delivers the right information to sellers where they already spend time, replacing fragmented stand-and-deliver training with a governed push/pull model that personalizes by role, region, and segment, (3) AI Operations — using AI to run the enablement function itself, including how requests come in and get prioritized, how much we're asking of sellers at any one time, keeping content accurate as tools change, and spotting gaps early, and (4) Regional Enablement Partnership (~25%) — serving as the in-region enablement support for the Mid-Market APAC team, driving alignment with Sales Intelligence (SI) priorities, accelerating adoption in-market, capturing regional feedback, and ensuring APAC sellers receive timely, contextualized support that accounts for local market dynamics.

Sitting on the Sales Intelligence Governance & Enablement team, this role is a critical bridge between AI program managers, sales leadership, and frontline sellers — translating rapid product evolution into measurable behavior change at scale. ensuring regional needs shape global priorities while global programs land effectively in-market. The work is in close partnership with cross-functional teams including AI product teams and program managers, Sales Planning & Operations, Mid-Market APAC leadership, and regional sales teams.

A successful candidate will have a proven track record of driving AI adoption in large, distributed sales organizations and will be adept at designing both enablement programs and operational systems that scale without linear headcount. They will bring editorial judgment — the discipline to keep enablement brief, high-quality, and worth a seller's time: the discipline to keep enablement brief, high-quality, and worth a seller's time in an environment where AI makes it trivial to produce more content than anyone will read. They will be as willing to cut and consolidate as to create. They will be comfortable operating in a fast-moving AI landscape where the tool ecosystem evolves weekly, and will lead through influence in a highly cross-functional and matrixed environment. They will thrive as a regional node in a global team — proactively surfacing what APAC needs, translating global initiatives for local context, and building trust as the go-to SI resource for the Mid-Market APAC team.