Marketing Analytics & Data Science Senor Lead

At Kyndryl, we design, build, manage and modernize the mission-critical technology systems that the world depends on every day. So why work at Kyndryl? We are always moving forward – always pushing ourselves to go further in our efforts to build a more equitable, inclusive world for our employees, our customers and our communities.

The Marketing Analytics & Data Science Lead is a senior individual contributor responsible for advancing Kyndryl's marketing measurement, audience intelligence, and predictive analytics capabilities. This role serves as the analytical engine behind marketing strategy, helping the organization better understand buyer behavior, optimize investment decisions, and improve marketing's contribution to revenue growth. This role combines deep analytical expertise with business acumen to solve complex marketing challenges through advanced analytics, attribution methodologies, predictive modeling, and audience insights. The successful candidate will be responsible for developing actionable recommendations that influence strategic marketing decisions across channels, audiences, and the customer lifecycle. Working closely with marketing leaders, campaign teams, digital teams, operations, sales, and data engineering, this role will identify opportunities to improve marketing effectiveness through data-driven decision making, and advanced analytical techniques.

Marketing Measurement & Attribution Lead the evolution of marketing measurement frameworks and attribution methodologies that quantify marketing's contribution to pipeline, revenue, and business growth. Develop and evaluate multi-touch attribution approaches, influence measurement strategies, and channel contribution models that guide investment decisions and budget optimization. Identify measurement gaps and recommend improvements in data collection, metadata strategies, campaign tagging, and platform integrations to improve reporting accuracy and analytical rigor. Advanced Analytics & Predictive Modeling Design and develop predictive models that improve marketing effectiveness, including response scoring, buyer propensity models, lead prioritization, audience engagement models, and lifecycle analysis. Apply statistical techniques, machine learning methodologies, and AI-enabled approaches to identify patterns, trends, and opportunities hidden within large marketing and sales datasets. Translate analytical findings into practical recommendations that improve conversion rates, pipeline generation, audience engagement, and marketing ROI. Audience Insights & Segmentation Develop audience segmentation frameworks that support account-based marketing, customer expansion strategies, digital engagement programs, and campaign personalization. Analyze customer, account, behavioral, technographic, and engagement data to identify growth opportunities and uncover actionable audience insights. Analytics Strategy & Thought Leadership Serve as a subject matter expert on advanced analytics, marketing measurement, and data science methodologies within the marketing organization. Drive innovation by evaluating emerging analytical techniques, AI capabilities, and measurement approaches that improve marketing effectiveness and operational efficiency. Present analytical findings and strategic recommendations to senior marketing leaders and stakeholders, translating complex methodologies into clear business actions. Kyndryl currently does not require employees to be fully vaccinated against COVID-19, however, if you are hired to work at a client, customer, or partner location, you may be required to show proof of  vaccination  to align with their respective COVID-19  vaccination  policies.  Those who believe they are eligible may apply for a medical or religious accommodation prior to the start of employment.

Key Competencies Advanced analytical problem solving Statistical reasoning and experimentation design