Associate Director, Marketing Science

Agency: Omd Job Function: Strategy and Planning Job Subfunction: Research and Insights Job Description:

OMD USA is a proud part of the global OMD network. In the US, we have 2,250+ people across 9 offices, dedicated to delivering insights that unlock demand potential, ideas that ignite consumer desire and results that accelerate business growth for our clients. We are a dynamic, creative and influential agency network that collectively combines to make OMD the most awarded agency network in the world.  As an Associate Director on OMD’s Marketing Science team, you will not only work closely with the Directors to manage resources, implement process improvements and provide mentorship to a team of analyst, but also work with the account team consisting of media planners and strategists to shape the strategic direction of your client’s marketing strategy through data-driven insights.

Participating in the measurement plan development and execution Establishing self as a thought leader around analytics, research and ad-technology concepts/methods/tools  Ensuring that analytics efforts lead to clear, compelling and actionable insights; insightful narratives are constructed through sophisticated analytics techniques  Anticipating client’s needs and proactively developing solutions to address them Ensuring timely follow through on all scheduled and ad hoc deliverables  Generating and communicating clear, compelling and actionable insights; constructing insightful narratives through sophisticated analytic techniques  Manage engagement between Marketing Science and internal/external teams Recommending and implementing research that will aid in the consumer insight gathering and strategic process  Providing thought leadership of ad-tech and measurement technologies Identifying opportunities to continuously improve processes  Leading, mentoring and training analysts  Presenting reports, POV's, and other materials to clients on a regular basis over the phone and in person  Provide high-level oversight of during client presentations Qualifications Education & Experience Bachelor’s degree in Statistics, Mathematics, Economics, Engineering, Information Management, Social Sciences or Business/Marketing related fields (advanced degree - MBA/MS - is preferred) 6+ years of experience in a quantitative data driven field  A passion for digital marketing, research, and analytics  Demonstrated knowledge of paid media strategy and media analytics Excellent communication and presentation skills  Ability to work well with others and work in cross functional teams  Ability to manage and prioritize a number of concurrent tasks  Ability to clearly explain complex technical ideas to multiple audiences both verbally and in writing  Comprehensive knowledge of ad technologies and research techniques (how they work and how to troubleshoot)  Ability to move beyond descriptive analytics and employ more sophisticated techniques (predictive & prescriptive analytics)  Ability to set individual goals for analysts and measuring individual success/performance  Ability to identify issues related to quality of work and/or workload and re-allocate resources to address these issues  Leading, mentoring, and training analysts  Delegating and managing projects, creating learning agendas, and opportunities for junior staff  Desired Technical Skills Experience/familiarity in SAS, SPSS, R or other advanced analytics software packages Experience/familiarity in ad-serving and web analytics tools (DCM/DV360, Sizmek, Twitter, SnapChat, Omniture, etc.) Experience/familiarity with concepts of database design and SQL  Experience/familiarity with syndicated research sources/tools (Gfk, MRI, Simmons, Scarborough, IMS, Nielsen, comScore)  Experience/familiarity with digital ad effectiveness research  Proficiency with Microsoft Excel and PowerPoint Proficiency with Project Management Tools (Trello, Asana, etc.) Familiarity with web