Field Marketing & Community Manager
- Location
- NYC / San Francisco
- Work model
- On-Site
- Level
- Mid
- Salary
- $170k – $195k/yr
- Posted
Skills
About this role
About the Role
Together AI is looking for a Field Marketing Manager to build and scale our account-based field and in-person community programs across priority markets.
This role will be responsible for developing the strategy, audience, format, and execution of high-impact field programs designed to engage priority accounts, accelerate pipeline, deepen customer relationships, and build authentic technical community.
You’ll own programs end-to-end, from identifying the right accounts and developing the event concept to driving attendance, managing the attendee experience, partnering with Sales on follow-up, and measuring business impact.
This is a highly cross-functional role for someone who can pair strong strategic judgment with exceptional execution. You should be just as comfortable building an ABM event strategy with Sales as you are selecting a venue, shaping an agenda, managing a vendor, or reviewing the attendee list the day before an event.
Responsibilities
ABM & Account-Based Events
• Develop and execute an ABM event strategy aligned to priority segments, accounts, pipeline goals, and sales priorities.
• Develop repeatable account-based field programs for priority accounts and segments, including dinners, roundtables, customer gatherings, and other targeted regional programs.
• Partner closely with Sales to identify the right accounts, stakeholders, and moments in the buying cycle for each program.
• Own account targeting, invitation strategy, registration goals, attendance conversion, and post-event follow-up plans.
• Ensure every program has a clear business objective and defined next step for participating accounts.
• Evaluate program performance based on account engagement, pipeline creation and acceleration, POCs, opportunities, and other meaningful business outcomes.
Community Programs
• Build and scale Together AI’s community event strategy across key markets.
• Develop meetups, technical gatherings, workshops, partner programs, and other formats that bring together developers, researchers, AI practitioners, customers, and ecosystem partners.
• Partner with DevRel, Research, Product, Engineering, and other technical teams to develop programming that is genuinely useful and relevant to the audience.
• Identify opportunities to partner with customers, investors, technology partners, startups, and community organizations to extend reach and credibility.
• Build repeatable playbooks while ensuring programs still feel authentic to the local community.
End-to-End Program Ownership
• Own programs from strategy through execution, including concept development, audience strategy, venue sourcing, budget, vendors, registration, attendee communications, run-of-show, onsite execution, and follow-up.
• Manage multiple programs simultaneously while maintaining a high bar for quality and attendee experience.
• Partner with the broader Events team to support select third-party conferences and industry moments where field, community, or account-based activation can extend the impact of Together AI’s presence.
• Partner with Creative and Brand on event identity, environmental design, signage, swag, and other experience touchpoints.
• Develop clear event briefs, timelines, budgets, staffing plans, and cross-functional workbacks.
• Own vendor relationships and negotiate contracts to maximize quality and efficiency.
• Travel as needed to support programs onsite.
Measurement & Optimization
• Partner with Marketing Ops, Demand Gen, and Sales to ensure programs are properly tracked through Salesforce and our event technology stack.
• Build consistent pre- and post-event