Key Account Manager
Adidas
- Location
- Ho Chi Minh City, 65, VN
- Work model
- On-Site
- Level
- Mid
- Posted
- Sep 18, 2026
About this role
PURPOSE/MISSION: To achieve profitable and sustainable market growth within assigned key account(s), while aligning with adidas (target) brand image & strategy. Ensure key account target achievement ACCOUNTABILITIES: 1. Functional :
Negotiate and reinforce adidas trade terms Monthly sales target achievement Actively influence the indent orders of KAs during pre sell-in and sell-in Ensure proper execution of all in-store promotions, campaign activation and brand presentation Assist implement the Key Account Plans and ensure quarterly reviews are properly set Represent the Key Account team internally as an “ambassador” towards all functions and manage all interfaces
Frequently address Key Account requirements across functions Proactively coordinate/ facilitate meetings with other functions and accounts
Assist in the development of account strategies, formalization by strategic account plans and get sign-off by the director superior Sell-in and agree on sell-through support. Formalize specific Account’s Marketing Plans
Proactively lead the alignment of the sell in/ out process across internal functions for the Key Account team
Continue to monitor the sell-through and the order back-log as well as reliable and cost efficient supply for the account
By proactively facilitate meeting with designated operations team and Customer Service To conduct and share sell through information from account
2. Controlling
Monitor the progress of assigned accounts KPIs to ensure target achievement Monitor & report customers and competitors activities and propose/ initiate/ take actions Ensure customer compliance with trade agreements (i.e. trade terms)
GROUP COMPETENCIES
Communicate with Others Manage Relationship and Diversity Planning and Organizing Analysis and Problem Solving Learning & Self Development
FUNCTIONAL COMPETENCIES
Cost center- budget compliance DSO of KAs and all other accounts Sales and standard margin of KA Monthly Sales target Sell through target
PROFESSIONAL BACKGROUND/EXPERIENCE
Functional: Preferably 2 years sales, ideally in KA Industry: Preferably in apparel/ fashion/ FW or FMCG Leadership: With skills but no experience required Exposure: Sports, marketing, account marketing
EDUCATION
University degree in Business with Marketing and Sales focus
TOOLS
Outlook: Basic Word: Advanced Excel: Advanced Powerpoint: Advanced
LANGUAGE SKILLS
English: Advanced Local Language: Fluent