Marketing Manager, AWS Agentic AI Developer Tools

Developers are at the center of the AI revolution, and AWS is building the most comprehensive set of AI-powered developer tools to help them build faster, smarter, and more creatively. The AWS Developer Marketing team is responsible for driving awareness, adoption, and advocacy for our AI developer tools portfolio, reaching millions of developers worldwide through compelling storytelling, community engagement, and data-driven marketing programs. Amazon Web Services (AWS) is the world's most comprehensive and broadly adopted cloud platform, offering over 200 fully featured services from data centers globally. Millions of customers—including the fastest-growing startups, largest enterprises, and leading government agencies—are using AWS to lower costs, become more agile, and innovate faster. Technical Product Marketing is responsible for developing crisp, highly differentiated, and compelling positioning and messaging for AWS and its services. We tell AWS's most important and interesting stories to educate customers about what is possible when you build on AWS. As a Product-Led Growth (PLG) Lifecycle Marketing Manager for AWS AI Developer Tools, you will have the opportunity to define and drive the developer acquisition and lifecycle marketing strategy for our rapidly growing AI-powered developer tools portfolio. You will own the digital strategy for the developer journey from first touch through activation and conversion, creating the most compelling content and automated lifecycle programs to help developers understand the value of our tools and move through the adoption funnel. You will design and optimize in-product and cross-channel lifecycle moments that drive developers from top of funnel to product value. You will also work with the engineering teams to shape the product vision and prioritize features informed by funnel data and developer behavior signals. You will get to work on a new and rapidly growing business and have a big impact every day. This role may sit in the following locations only: Seattle, WA, USA | San Francisco, CA, USA | Santa Clara, CA, USA Relocation offered to these locations only from within the USA only. AWS Marketing leads the charge in cloud innovation, inspiring and empowering customers and partners to unlock their cloud potential. We shape AWS's industry perception through compelling narratives that demonstrate our leadership in AI and transformative solutions, while driving customer growth across our vast service portfolio. Our team delivers personalized, connected experiences that foster AWS adoption across diverse industries, continuously adapting our strategy to stay ahead in our digital-first world. Join our forward-thinking team to shape the future of cloud computing, contributing to strategic initiatives that respond to evolving technology, industry, and customer requirements. You'll collaborate globally to translate complex technology into clear, valuable solutions, creating impactful programs that drive AWS's growth in an inclusive, collaborative environment where diverse perspectives and bold thinking thrive. As a Marketing Manager for AI Developer Tools, you will own and execute marketing programs that drive developer awareness and adoption of AWS's AI-powered development tools. You will lead product-led growth lifecycle marketing efforts that support developer acquisition, guiding developers from discovery through activation and paid conversion via data-driven, automated engagement programs. You will develop developer-centric content and campaigns across owned, earned, and paid channels, translating complex AI and developer tooling concepts into clear, compelling narratives that resonate with technical audiences. You will collaborate cross-functionally with product, developer relations, demand generation, events, and field teams to deliver integrated marketing programs that drive measurable business results. Key job responsibilities Design, build, and optimize automated