Search Ads Product Operations Expert

About the team The Search Ads Operations team is responsible for ensuring high-quality ad experiences across TikTok's search scenarios. We work closely with product, engineering, and policy teams to define evaluation standards, optimize search strategies, and adapt advertising rules to diverse business contexts—ranging from e-commerce to brand campaigns. Our goal is to build a scalable, user-centric search ad ecosystem that balances business value with user experience.

Responsibilities -Responsible for optimizing evaluation/annotation projects for search advertising in business scenarios such as e-commerce and advertising, deeply understanding user search intent, formulating strategies based on local culture and user usage habits, and ensuring the online user search experience. -Collaborate with product and R&D teams to adjust search strategies, establish evaluation/annotation standards for strategies, and accurately analyze cases to drive continuous optimization of search strategies. -Responsible for aligning and applying advertising rules across different business scenarios to search scenarios, and ensuring the accuracy and reasonableness of such applications. -Participate in project planning for advertising in various business scenarios, undertake search-side requirements, and work with business, product, and R&D teams to jointly complete project implementation.