Senior Product Manager - Business Center and Business Account

The TikTok Business Center Product team is responsible for building and innovating features within the TikTok Business Center, a platform that helps organizations and agencies efficiently manage multiple TikTok ad accounts, users, assets, and finances in a secure environment. Our mission is to empower businesses with TikTok for Business solutions, enabling them to connect with audiences and maximize their brand potential. As the account service provider for internal product lines, we ensure a consistent experience across different product offerings to drive synergy. We are seeking an experienced Product Manager to collaborate with cross-functional teams and elevate the platform to the next level.

Responsibilities - Drive the evolution of Business Center solutions to meet the needs of advertisers and business owners. Recommend and prioritize innovative features to enhance user experience and performance. - Explore opportunities for full-funnel marketing practices within TikTok, developing scalable product solutions to support growth. - Collaborate with cross-functional teams to identify business challenges, set objectives, and define product strategies. Lead alignment across various functions and stakeholders to refine requirements and execute your roadmap. - Leverage customer feedback, user research, behavioral data, and other insights to identify opportunities for growth and improvement. - Track and analyze key product metrics to inform decisions and drive continuous improvement. - Stay current with ad tech industry trends and emerging technologies, applying that knowledge to innovate and keep TikTok at the forefront of advertising solutions.