Manager, Brand Planning & Operations

Eligible: Yes Organization: Red Bull North America Job type: Permanent Company Description The Manager, Brand Planning & Operations serves as a connector for driving brand performance by leading the end-to-end development, facilitation, and execution of the annual Brand Marketing business planning process, as well as day to day management and organization of cross-functional Brand topics. This role partners closely with Brand Leadership and cross-functional stakeholders to ensure brand strategy yields actionable marketing plans that accelerate brand health, business growth, and organizational alignment. The Manager, Brand Planning & Operations is responsible to design and facilitate structured planning forums, workshops, and trainings to build planning excellence, strengthen brand standards, and ensure consistent application of brand planning frameworks across teams. The ideal candidate is exceptionally organized, highly proactive, and thrives on bringing order to complexity. They have outstanding attention to detail, naturally create structure where it does not exist, and are relentless about follow-through. They are equally comfortable thinking strategically with senior leaders and rolling up their sleeves to ensure flawless execution, earning trust through consistency, operational excellence, and an ability to keep large, cross-functional teams aligned, accountable, and moving forward.

BRAND PLANNING Responsible for managing the brand planning process, supporting teams in bringing together strategies and insights from each of the brand functions into a cohesive, clear and concise story for all annual planning deliverables, aligned with the organization’s overall goals Provide structure and guidance to the Brand leadership team, setting clear expectations for deliverables and creating an environment that fosters innovation Support in identifying consumer and business opportunities across brand marketing and provide recommendations rooted in qualitative and quantitative analysis to drive action amongst all brand pillars Manage organizational changes effectively, ensuring the company adapts to new opportunities and challenges Leverage synthesized market research, consumer insights, brand health metrics, company analytics, and progress reports to drive the development of the annual business plan and mid to long-term strategy Lead Cross Functional Team meetings across Brand, to align on major business initiatives, in year pivots, and forward-looking go to market strategy Own brand standards development, documentation and enforcement across Product Marketing, Shopper Marketing, Initiatives, Point-of-Sale, Advertising and Student & Field marketing Drive continuous improvement in our planning processes and tools, leveraging technology and automation where possible BRAND OPERATIONS, REPORTING & DOCUMENTATION Support strategic decision making by analyzing key data, presenting insights to leadership for actionable outcome Facilitate business case opportunity process across Brand Provide regular updates on project status to senior management, identifying risks and proposing solutions when necessary Develop and own ongoing reporting process and tools to communicate holistic Brand Marketing results, learnings and best practices Identify opportunities in, and improve upon the Brand team's critical processes, platforms, and ways of working Deliver ad hoc analysis against tight deadlines as defined by Brand Marketing leadership Remain current on consumer, social, industry and business insights and trends that may have an impact on Red Bull's growth Assist with the ideation / creation/development of needed materials (pitch decks, updates, reports). Lead & drive main ‘reporting projects’ (quarterly updates, all hands-meetings content, country visits) – narrative & story Lead ongoing development, management and share-out of cross functional