Director, Marketplace Promotions & Marketing

Be Part of an Amazing Story Macy’s is more than just a store. We’re a story. One that’s captured the hearts and minds of America for more than 160 years. A story about innovations and traditions…about inspiring stores and irresistible products…about the excitement of the Macy’s 4th of July Fireworks, and the wonder of the Thanksgiving Day Parade. We’ve been part of memorable moments and milestones for countless customers and colleagues. Those stories are part of what makes this such a special place to work. Job Overview Macy’s digital marketplace is one of the company’s top growth-driving initiatives, expanding the categories and brands available on macys.com while giving sellers and brands access to our vast and highly loyal customer base. As Director, Marketplace Promotions & Marketing, you will own the strategy, roadmap, and execution of the marketing and promotional programs that drive traffic, customer engagement, and GMV across Macy’s Marketplace. This role will lead a team spanning promotions, short-lead marketing, and long-lead marketing, serving as the connective tissue between long-range marketplace strategy and the day-to-day execution that brings it to life. You will be a senior cross-functional partner to Site Merchandising, Owned & Paid Media, Affiliate, Loyalty, and Seller Success—accountable for translating commercial priorities into compelling, well-executed customer-facing experiences.

Develop, own, and continuously refine the end-to-end marketing and promotions strategy for Macy’s Marketplace, aligning the promotional calendar and marketing roadmap to curated assortment, category revenue, and GMV targets.

Lead, coach, and develop a high-performing team spanning promotions, short-lead marketing, and long-lead marketing—setting clear priorities, building a culture of accountability, and fostering data-driven decision-making.

Own the marketplace promotional program end to end—including strategic promotions (e.g., Parade of Deals, Bouquet of Deals), Value Add, flash sales, and Loyalty/PZO offers—from strategy and seller participation through setup, approval, testing, and go-live.

Direct the marketing engine across owned channels (email, CRM, mobile, offer cards) and site-supporting assets (brand shops, category pages, BMAs), ensuring milestone events such as Black Friday and Cyber Monday are planned and flawlessly executed.

Partner with Site Merchandising on curated assortment strategies, category refreshes, contenting, and asset placements, securing visibility and priority (e.g., HFO red points) for high-impact offers and launches.

Oversee Mirakl operator campaign setup and promotional approvals, and ensure rigorous asset review and sign-off—confirming inventory, imagery/style, price, and promotion handle—ahead of every go-live.

Build and strengthen relationships with Affiliate and Loyalty teams to secure offers, placements, and incremental exposure that grow marketplace traffic and conversion.

Define and own the KPIs and reporting that measure the effectiveness of marketing and promotional activity, using performance insights to refine strategy and prioritize investment.

Represent the marketplace marketing and promotions function in leadership forums and weekly POD discussions, communicating priorities, results, and trade-offs clearly to senior executives and cross-functional partners.

Serve as the primary escalation point for marketing and promotion issues, ensuring seller-facing communications, education, and knowledge-base resources keep the seller community informed and compliant.

Stay ahead of marketplace, e-commerce, and competitive marketing trends to keep Macy’s Marketplace differentiated, compliant, and competitive.

Bachelor’s Degree from a 4-year college or university

6+ years of experience in marketing, promotions, merchandising, or e-commerce, preferably within a marketplace or digital retail