Digital Marketing Intern - UNITEC

Location: OT325: NSP - BLOOMFIELD, CT 212 WEST NEWBERRY RD, BLOOMFIELD, CT, 06002 USA The Digital Marketing Intern will support digital marketing initiatives that drive brand awareness, customer engagement, lead generation, and website performance. This role offers hands-on experience with HubSpot, Adobe Commerce (Magento), website content management, email marketing, social media, analytics, and digital campaign execution.

Assist in the development and execution of digital marketing campaigns. Create and update website content within Adobe Commerce (Magento). Support HubSpot marketing activities, including email campaigns, workflows, lead nurturing, and CRM management. Monitor website traffic, campaign performance, and customer engagement metrics. Conduct keyword research and assist with SEO optimization efforts. Help create content for email marketing, social media, blogs, and website promotions. Support lead generation and customer acquisition initiatives. Analyze marketing data and prepare reports with recommendations for improvement. Collaborate with Sales, Customer Service, and Product teams to support business objectives. Assist with testing website enhancements and customer journey improvements.

Currently pursuing a bachelor's degree in marketing, communications, digital media, business, information technology, or a related field.

Strong written and verbal communication skills. Familiarity with social media platforms and digital marketing concepts. Proficiency in Microsoft Office, particularly Excel and PowerPoint. Experience with HubSpot, Google Analytics, Adobe Commerce/Magento, or similar marketing platforms is a plus. Strong attention to detail, creativity, and analytical thinking. Self-motivated with a willingness to learn and take initiative.

Content creation and copywriting Digital analytics and reporting Search Engine Optimization (SEO) Email marketing CRM management Website content administration Marketing automation Learning Opportunities Gain hands-on experience with HubSpot CRM and marketing automation. Learn Adobe Commerce website management and e-commerce best practices. Develop skills in analytics, campaign management, and customer engagement. Work alongside marketing, sales, and digital technology professionals on real business initiatives. Expected Deliverables Support the execution of marketing campaigns. Create performance dashboards and campaign reports. Recommend improvements to website content and customer experience. The hourly range for this role is $20/hr to $23/hr. We may pay more or less than the posted range, and the range may change in the future. Pay within the salary range will be based on factors including, but not limited to, relevant education, qualifications, certifications, experience, skills, seniority, geographic location, performance, and business or organizational needs. Apply today and Build What's Next! If you live in a city, chances are we will give you a lift or play a role in keeping you moving every day.  Otis is the world’s leading elevator and escalator manufacturing, installation, and service company. We move 2.4 billion people every day and maintain approximately 2.4 million customer units worldwide, the industry's largest Service portfolio.   You may recognize our products in some of the world’s most famous landmarks including the Eiffel Tower, Empire State Building, Burj Khalifa and the Petronas Twin Towers! We are 72,000 people strong, including engineers, digital technology experts, sales, and functional specialists, as well as factory and field technicians, all committed to meeting the diverse needs of our customers and passengers in more than 200 countries and territories worldwide. We are proud to be a diverse, global team with a proven legacy of innovation that continues to be the bedrock of a fast-moving, high-performance company.