Vertical Market Insights Specialist

What Timken makes possible begins with you. Those who came before us helped land a man on the moon, create the world's infrastructure, and introduce renewable energy alternatives. Now you can join the Timken team to write your own unique story and help drive what's next.   A career at Timken means you can have an immediate impact doing Work That Matters to the world— improving the efficiency of today's industrial equipment and preparing for the future of motion on our planet and beyond. New employees can start contributing right away, and there are many opportunities to advance your career at your own pace. Join our global team of 19,000 people in 45 countries, and start helping our customers push the limits of what's possible in their world of motion.     The Vertical Market Insights Specialist generates the market, application, customer and competitor insights that enable Timken to develop robust growth strategies for its strategic vertical markets. The Insights Specialist performs primary and secondary research and applies proprietary frameworks to identify and prioritize growth opportunities and help cross-functional teams make confident where-to-play and how-to-win choices.   Key Responsibilities: Develop market and application maps

Map strategic verticals by market, application, product, customer segment, and geography. Build application maps that show where Timken solutions create value, where demand is concentrated, and where growth opportunities may exist. Help the data team size opportunity spaces using primary research, secondary research, and clearly stated assumptions.

Build customer and segment insight

Conduct customer discovery to understand jobs to be done, unmet needs, desired outcomes, sources of value, and decision criteria. Support customer segmentation by identifying meaningful differences in applications, needs, economics, behaviors, and buying dynamics. Translate customer insights into segment profiles that inform targeting, value proposition, and market activation choices.

Map buying process dynamics

Investigate how customers recognize problems, define requirements, build consensus, evaluate alternatives, justify investment, and make supplier decisions. Identify key stakeholders, decision roles, and buying barriers and drivers. Translate buying process insights into implications for messaging, sales engagement, proof points, and enablement

Assess competitors and alternatives

Analyze competitors, substitutes, internal customer workarounds, and status quo alternatives that shape customer decisions. Clarify where Timken is advantaged, where it must improve, and what evidence is needed to strengthen its competitive position. Incorporate competitive insights into opportunity assessment, value proposition development, and activation planning.

Identify, size, and prioritize growth opportunities

Identify growth opportunities at the intersection of attractive markets, high-value customer needs, Timken capabilities, and competitive advantage. Apply frameworks and scoring criteria to assess attractiveness and ability to win. Support prioritization of opportunities for validation, activation planning, investment, or strategy development.

Inform value proposition development

Use customer, application, and competitive insights to clarify the business outcomes Timken can enable. Support development of value propositions tailored to priority applications, segments, stakeholders, and buying barriers. Identify proof points, evidence requirements, and message themes needed to make value propositions compelling and actionable

Frame strategic options and support market activation planning

Synthesize insights into clear strategic options that help cross-functional teams evaluate where to play, how to win, and what must be true. Contribute to market activation plans that define target segments, priority applications, value propositions, channel approaches, sales