Digital Marketing Strategist

Paychex is reimagining how businesses manage their workforce by bringing payroll, HR, benefits, and advisory services together into a single connected HCM platform. As Paychex and Paycor come together, we're combining innovative technology, data-driven insights, AI, and human expertise to help organizations work smarter, support their people, and achieve better business outcomes. This is an exciting time to join our team as we continue to invest in innovation, simplify client experiences, and shape the future of work. At Paychex, you'll have the opportunity to grow your career, make a meaningful impact, and be part of something bigger as One Paychex.

We're looking for a data-driven Paid Media & Analytics Specialist to own the day-to-day management of our paid advertising program in partnership with our media agency. This person will be the internal point person for a $10M+ annual paid media investment spanning Google, Meta, LinkedIn, StackAdapt, and other platforms — holding the agency accountable for performance, building the reporting that shows what's working, and translating data into recommendations that lower our cost to acquire a customer. This is an individual contributor role reporting directly into marketing leadership, ideal for someone who is as comfortable in a spreadsheet or dashboard as they are on a call pushing an agency for a clearer answer.

Serve as the primary internal owner of the agency relationship — briefing, reviewing plans, and holding the team accountable for performance across paid search, paid social, and programmatic/display (Google Ads, Meta Ads Manager, LinkedIn Campaign Manager, StackAdapt/CM360, and emerging channels).  Manage and help optimize a $10M+ annual paid media budget in collaboration with the agency, ensuring efficient pacing, channel mix, and return on ad spend.  Build and maintain performance dashboards and reporting (HubSpot, GA4, platform-native tools) that track CAC, channel efficiency, funnel conversion, and budget pacing against goal.  Dig into campaign- and channel-level data to spot optimization opportunities and risks — creative fatigue, measurement inflation, broken tracking or conversion feeds, budget concentration — and turn findings into clear recommendations.  Partner with the agency on quarterly and annual planning, audits, and new-channel tests, and help stand up measurement as our CDP and media mix model (Google Meridian) come online.  Stay current on platform updates, betas, and best practices across all managed channels, bringing forward opportunities to test and scale.  Collaborate cross-functionally with sales, product marketing, and marketing operations to keep paid media strategy aligned with company-wide CAC reduction and growth targets.  Maintain data integrity across ad platforms, CRM, and reporting tools, flagging and resolving tracking or attribution gaps.

Bachelor's Degree in Business, Marketing or another relatable field - Preferred 3–5 years of hands-on experience in paid media / digital advertising, in-house or agency-side, with direct platform experience across Google Ads, Meta Ads Manager, and LinkedIn Campaign Manager; programmatic/DSP experience (StackAdapt or similar) strongly preferred. Strong data analysis skills: advanced Excel/Google Sheets required; experience    building or maintaining dashboards (HubSpot, GA4, Looker, Tableau, or similar) required; SQL a plus. Experience managing or directly contributing to paid media budgets of $5M+ annually. Track record of managing external agency or vendor relationships and holding them accountable to KPIs. Familiarity with AI-assisted analytics or reporting tools used to improve marketing productivity. Working knowledge of B2B or SMB SaaS acquisition funnels and core metrics (CAC, LTV, conversion rate, ROAS). Strong written and verbal communication skills — able to translate data into a clear point of view for non-analytics