AM Buying & Merchandising, Digital Partner Channel, Marketplaces
Adidas
- Location
- Gurgaon, HR, IN
- Work model
- On-Site
- Level
- Mid
- Posted
- 63d ago
About this role
Purpose & Relevance Drive Brand Strategy Across Channels - Represent and drive the brand’s seasonal point of view and strategic priorities with trade partners during key go-to-market (GTM) milestones. Optimize Assortment Mix - Ensure the most effective and balanced assortment mix is curated for each trade partner, aligned with channel objectives and consumer demand. Consumer-Centric Range Building -Recommend and finalize ranges that resonate with the target consumer, enabling the achievement of sell-through targets across channels. In-Season Trading Support - Support channel teams and partner merchandisers by sharing actionable insights, best practices, and in-season interventions to optimize performance. Key Responsibilities Pre-Season Planning and Buying OTB (Open-to-Buy) & Assortment Planning
Develop sub-category and gender/division-level buy plans grounded in historical performance and future growth potential.
Provide sellout-driven insights to curate seasonal assortments aimed at maximizing sell-through performance. Identify and act upon any opportunities related to assortment or category planning for the MBC channel.
Buying Strategy & Seasonal Priorities
Drive DPC buying strategy and key seasonal priorities in alignment with partner merchandising and operations teams.
Feedback to Channel/CTC Teams
Offer both quantitative and qualitative feedback on assortment planning in collaboration with marketing and channel stakeholders.
Go-To-Market (GTM) Participation
Engage in major GTM milestones to understand key seasonal brand and business unit strategies, integrating them into the DPC planning outlook.
Support channel teams during the GTM process by reviewing partner orders and providing relevant, data-backed feedback
In-Season Planning & Trading Campaign Launches
Collaborate closely with channel teams to ensure timely billing and smooth execution of campaign article launches.
Replenishment Model
Lead the replenishment program for DPC, with a focus on growing its contribution to overall business.
In-Season Launch Management
Share regular updates on in-season product launches with channel teams and ensure timely order closures.
Seasonal Inwards Tracking
Monitor season-wise inwards against the buy plans shared during trade shows to ensure alignment and timely availability.
Sell-Through Performance Monitoring
Actively track in-season performance to identify fast and slow movers within the range and recommend timely actions.
Inventory management
Efficient movement of inventory across the channels basis the demand from partners
Key Relationships
Brand Teams Cluster SCM Cluster Finance DPC & MBC functional teams (Ops) IT / BI Channel Partners
Knowledge Skills and Abilities
4-5 years of work experience in managing marketplaces like Amazon, Flipkart, Myntra, Ajio and preferably Masters in Fashion Management. Experienced in data analysis with strong skills in Microsoft Excel is required. Knowledge of other functional areas involved in the Pre-Season and In-season Merchandising planning is preferred. Strong influencer and natural collaborator