Product Marketing Lead

Credit Acceptance is proud to be an award-winning company recognized both locally and nationally across multiple workplace categories. Our world-class culture is shaped by dedicated team members who are driven to succeed as professionals individually and together as a team. Backed by a strong product, exceptional people, and a stable financial foundation, we’ve grown into a leading provider of used and new car financing across the country. Our Support teams work with multiple departments in a dynamic environment that promotes flexibility and autonomy, while offering the opportunity to collaborate with a diverse group of professionals. We work to comply with our company standards, exceed customer expectations, and drive our Great Place to Work culture. We deliver high-quality services aligned to business needs, driving innovative improvements that support our company strategy and modern operating principles. We are seeking a strategic and results-oriented Product Marketing Lead to bring commercialization efforts for a portfolio of pricing, profitability, and transaction-enablement products. This role sits at the intersection of Product, Pricing, Analytics, Sales, and Customer Success, translating complex business capabilities into compelling value propositions that drive customer adoption, engagement, and revenue growth. The ideal candidate brings strong product marketing fundamentals, a commercial mindset, and the ability to simplify complex concepts for customers. They are equally comfortable developing go-to-market strategies, influencing product direction, conducting market research, and measuring business impact. This role owns the marketing strategy and adoption of products and initiatives that help customers improve profitability, make better business decisions, and increase utilization of our solutions.   Outcomes and Activities: Own Commercial Growth Outcomes This position will work from home; occasional planned travel to our Southfield, Michigan office may be required. However, this position is permitted to work at our Southfield, Michigan office if requested by the team member. Partner with Product, Pricing, Sales, and Analytics teams to identify opportunities to drive customer adoption, engagement, and revenue growth. Analyze customer behavior, usage patterns, and business performance to identify barriers to adoption and opportunities for increased value delivery. Establish success metrics, monitor performance, and recommend actions that improve business outcomes. Product Positioning & Messaging Develop differentiated value propositions, positioning, and messaging for pricing, profitability, and transaction-enablement products. Translate complex financial, operational, or technical concepts into clear customer benefits. Create customer-facing narratives that resonate with target audiences and support business growth objectives. Ensure consistent messaging across marketing, sales, training, and customer communications. Go-to-Market Strategy & Execution Lead end-to-end go-to-market planning for new products, enhancements, pilots, and strategic initiatives. Develop launch plans, adoption strategies, enablement materials, and customer communication programs. Partner cross-functionally to ensure successful execution and ongoing product adoption. Support sales and customer-facing teams with training, messaging, and value-selling tools. Customer & Market Insights Conduct customer research to understand needs, pain points, decision drivers, and competitive alternatives. Perform market and competitor analysis to identify opportunities for differentiation and growth. Synthesize quantitative and qualitative insights into actionable recommendations for Product and business leadership. Measurement & Optimization Define and track key performance indicators related to product adoption, customer engagement, revenue growth, and launch effectiveness. Use data-driven experimentation and testing to optimize messaging, positioning,