Regional Marketing Intern - Greater China

Regional Marketing Intern – Greater China Civil Aerospace | Rolls-Royce Internship Duration: 12 months About the Role Rolls-Royce Civil Aerospace is looking for a curious, analytical and proactive Regional Marketing Intern to join our Greater China Marketing team for a 12-month internship. Reporting directly to the Regional Marketing Director – Greater China, you will support regional marketing activities across market and customer intelligence, strategic customer campaigns, engagement planning and marketing execution. This is a hands-on role with exposure to real business and customer topics. You will work with information from airlines, the aviation market and internal teams, help identify what matters, and translate insights into structured actions and high-quality marketing deliverables. Rather than focusing primarily on consumer marketing, social media or event execution, this role provides an opportunity to understand how strategic B2B marketing supports major commercial decisions and customer campaigns in the aerospace industry.

1. Market & Customer Intelligence Monitor and research developments across the Greater China aviation market, including airlines, fleet plans, aircraft and engine campaigns, competitors and relevant industry trends. Support analysis of customer fleets, business priorities, market developments and competitive positioning. Maintain and regularly update key market, fleet and customer information for priority accounts. Consolidate information from multiple sources and turn it into concise, structured and decision-useful insights . Support preparation of regular market intelligence updates and management briefings. 2. Strategic Customer Campaign Support Support marketing campaigns for priority airline and lessor customers across Greater China. Conduct customer, fleet, competitor and industry research to support campaign strategy and Account-Based Marketing activities. Help maintain customer profiles, stakeholder maps, campaign plans and action trackers. Support development of customer-specific presentations, briefing materials, value propositions and other campaign content. Track agreed actions and proactively coordinate follow-up with relevant internal stakeholders. 3. Customer & Executive Engagement Support preparation for customer workshops, executive meetings, senior visits, industry forums, airshows and other strategic engagements. Research relevant customer and stakeholder backgrounds and prepare concise pre-meeting briefing materials. Support development and consolidation of presentations and other engagement materials. Capture key outcomes and actions following major engagements and help ensure effective follow-up. 4. Marketing Planning & Execution Support the Greater China Marketing team in maintaining regional marketing plans, engagement plans and campaign trackers. Support KPI tracking, campaign reviews and preparation of regional and global management updates. Coordinate inputs and deliverables across Marketing, Sales, Engineering, Services, Communications and other functions. Support selected regional marketing activities and events when required. Help continuously improve the team’s marketing tools, databases and ways of working.

We are looking for someone who can become a reliable and trusted member of the team over the 12-month internship , rather than simply supporting individual tasks. You should: Have strong common sense and judgement , with the ability to distinguish what is important from what is simply interesting. Be curious about business and naturally ask why something is happening, what it means and what should happen next . Be comfortable working with complex or incomplete information and structuring it into a clear story. Have strong analytical and research skills and be comfortable working with both quantitative and qualitative information. Be able to communicate clearly and concisely in both Chinese and