Director, Social Channel Lead - CPG

Agency: Omd Job Function: Media Job Subfunction: Performance Media Job Description: We are seeking a Director, Social Channel Lead with deep paid social expertise and experience supporting complex CPG businesses. This person will lead social strategy across home care and related portfolio initiatives, translating business goals, audience insights, creative needs, and retailer connectivity into clear, actionable plans. The Director will lead paid social strategy within an integrated CPG environment, partnering across strategy, activation, commerce, analytics, creative, operations, and client leadership. This role requires a strategic thinker who can connect social recommendations to broader media plans, business priorities, measurement expectations, and commerce opportunities. The ideal candidate is accountable, collaborative, and detail-oriented, with the ability to guide the full social workstream from planning through launch, optimization, reporting, and client communication. We value our culture above anything else, and that culture is built on the spirit of our people. We’re looking for tireless optimists, happy warriors and fearless collaborators who bring that extra dose of contagious energy.

As Director, Social Channel Lead, you will be responsible for: Social Channel Ownership Lead paid social strategy across assigned CPG campaigns, including recommendations, plan development, activation oversight, and performance narrative. Define the role of social across the funnel, including awareness, engagement, consideration, traffic, retail influence, ecommerce connectivity, and learning agenda support. Translate brand and business objectives into platform priorities, audience approaches, creative considerations, budget recommendations, testing plans, and measurement expectations. Develop proactive social POVs, partner recommendations, platform updates, beta opportunities, and optimization opportunities aligned to category and campaign needs. Integrated Planning and Ways of Working Lead social inputs across annual, long-range, and cycle-level planning, including strategy development, tactical planning, creative requirements, launch readiness, reporting, and learning closeout. Partner across strategy, activation, operations, analytics, creative, commerce, retail media, and account leadership to keep social integrated into the broader media and business strategy. Create clarity across cross-functional handoffs by defining required inputs, timing, owners, risks, and next steps before launch. Broader responsibilities include:

Leadership and Talent Development Social Strategy, Commerce Connectivity and Innovation Performance, Measurement and Client Storytelling Team Leadership and Talent Development:

Leadership Lead the paid social team across planning, launch, optimization, reporting, partner management, and client communication. Develop talent through coaching, feedback, platform education, stretch opportunities, and broader business context. Identify training needs and build scalable ways of working, playbooks, templates, and best practices. Social Strategy, Commerce Connectivity and Innovation: Social-First Strategy Build social strategies that connect consumer, shopper, ecommerce, and retail behaviors across the CPG journey. Partner with commerce and retail media teams to identify opportunities across retail connectivity, audience learning, creator or affiliate opportunities, shoppable experiences, and commerce-informed strategy. Evaluate platform and partner opportunities against business objectives, category relevance, creative fit, audience value, measurement feasibility, and operational complexity. Innovation and Partner Opportunities Evaluate social-first activations, creators, influencer or affiliate extensions, social search, social commerce, platform betas, and culturally relevant content opportunities. Lead social POVs and recommendations for platform tests, added value, brand lift