Marketing Technology & Automation Specialist

Are you passionate about marketing technology, CRM platforms, and automation? As a Marketing Technology & Automation Specialist at FARO CREAFORM , you will play a key role in optimizing our marketing technology ecosystem, ensuring data integrity, streamlining lead management processes, and supporting reporting and analytics across Salesforce and Pardot.   Our Marketing team at FARO CREAFORM collaborates closely with Sales, Operations, and Business Intelligence to drive continuous improvement and scalable growth. If you enjoy solving technical challenges, improving automation workflows, and transforming data into business value, this role is for you.   Key Responsibilities:

Administer and optimize Salesforce CRM and Marketing Cloud Account Engagement (Pardot) platforms Manage lead scoring, lead routing, and lifecycle automation processes Monitor and resolve synchronization issues between Salesforce and Pardot Ensure data quality, governance, field mapping, and platform compliance Support audience segmentation, campaign management, reporting, and attribution initiatives Collaborate with Marketing, Sales, and Power BI teams to improve reporting and analytics capabilities Recommend and implement automation enhancements and platform improvements

5+ years of experience in Marketing Automation, MarTech, or CRM Administration Strong expertise with Salesforce CRM and Pardot (Marketing Cloud Account Engagement) Experience with CRM integrations, data management, and process automation Knowledge of APIs, middleware solutions, and system integrations Strong analytical, problem-solving, and stakeholder management skills Ability to manage multiple priorities in a dynamic environment Fluent in english