Specialist, Social Media Content

Watkins Wellness is hiring a Specialist, Social Media Content to join our Marketing team! DISCOVER As a Specialist, Social Media Content, you'll help bring the stories of Watkins Wellness, a global leader in wellness and aquatic products, to life across today's most influential social platforms. Supporting brands such as Hot Spring® Spas, Caldera® Spas, and Endless Pools®, you'll play a meaningful role in helping consumers discover and connect with brands that support health, wellness, and quality of life. This is a hands-on content creation role for someone who is equally comfortable behind the camera, editing, and managing content once it's live. You'll create platform-native content designed specifically for channels like Instagram, TikTok, Facebook, and YouTube, using modern mobile production tools, lightweight equipment, and AI-assisted creative workflows to efficiently produce high-quality content. From product launches and seasonal campaigns to lifestyle storytelling and real-time social moments, you'll help showcase how our products fit into consumers' lives while building stronger connections between our brands and the communities that follow them. You'll create content that supports both marketing objectives and authentic audience engagement. Beyond content production, you'll help keep our brands relevant and connected by identifying emerging social trends, engaging with audiences, capturing timely content opportunities, and using performance insights to continuously refine and strengthen our social presence. Working closely with Brand, Creative, Channel Marketing, and Customer Experience teams, you'll help ensure content aligns with campaign priorities, brand positioning, and evolving audience expectations. YOUR RIPPLE EFFECT Do you enjoy turning ideas into scroll-stopping content? Create social-first video, photography, graphics, and platform-native content that supports campaigns, product launches, brand storytelling, and audience engagement across Instagram, TikTok, Facebook, YouTube, and other emerging social platforms. Are you energized by creating content from concept to publication? Capture, edit, schedule, and publish a steady stream of content using mobile production tools, lightweight equipment, and AI-assisted creative workflows while maintaining alignment with campaign timing and brand priorities. Do you have a pulse on social culture and audience behavior? Identify real-time content opportunities, emerging trends, creator best practices, platform innovations, and culturally relevant moments that help keep our brands current, engaging, and visible. Do you enjoy building authentic connections with online communities? Support day-to-day audience engagement by responding to comments, messages, and interactions in a way that reflects brand voice, strengthens relationships, and encourages meaningful participation. Can you balance creativity with business objectives? Partner with Brand, Creative, Channel Marketing, and Customer Experience teams to develop content that supports marketing initiatives, reinforces brand positioning, and delivers a consistent social experience across channels. Do you use data to make great content even better? Monitor content performance, engagement, reach, and audience response to identify opportunities for testing, optimization, and continuous improvement.   WHAT YOU BRING Bachelor's degree in Marketing, Communications, Digital Media, or a related field. 2 to 4 years of experience in social media marketing, digital content creation, or a related field. Demonstrated experience creating short-form video and social media content for platforms such as Instagram, TikTok, and YouTube. Strong understanding of social media platforms, trends, audience behaviors, and platform-specific content strategies. Proficiency with video editing tools such as Adobe Premiere, CapCut, Final Cut, or similar platforms. Experience capturing and editing content using mobile and lightweight production